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Understanding Links

Understanding Links. By Mert Sahinoglu @mertsahinoglu http://mertsahinoglu.com Feel free to link to me . SEO 101 Pyramid by SEOMoz. What is a link. Is HTML really the only link? What else can you consider a link?. Address & Phone # is a link?.

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Understanding Links

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  1. Understanding Links By Mert Sahinoglu @mertsahinoglu http://mertsahinoglu.com Feel free to link to me 

  2. SEO 101 Pyramid by SEOMoz

  3. What is a link • Is HTML really the only link? What else can you consider a link?

  4. Address & Phone # is a link? • Place your business name, address, phone number, full website address where ever you can. • In local search every mention is a link.

  5. Reviews can be links Did you know reviews matter as much as links for Local SEO?

  6. Reviews = Free Amazon Search Exposure

  7. Map out your strategy Who When What How Where Every link building strategy needs to answer five major questions: 5 questions

  8. When is the work going to start? Is the work ongoing? or Is there a date that the work should be finished? Who is going to do the work? (you, consultant, agency, overseas?) Who reports to whom? Is there a reporting process? Who & When

  9. How will the content/websites to get links be found? How to approach the content/websites to gather links? What web pages are the links directed to (in importance)? What keywords (anchor text) will be used in each webpage? What types of content/websites will be targeted to get links? What & How

  10. Where? • Why is “Where” Important? • The location/theme/anchor text of your inbound link is important • A natural link chart gets links to deep pages on the site • Links to your site is not always the best option. Here are a few examples of other places…

  11. For manufacturers Channel partner brand namesWhat about you?

  12. For Reputation Management • It could be your social media channels • Positive Articles (especially the ones that link to you) • Positive Images and Videos for Universal Search

  13. Traditional Link Building 101 • Friend Beg Network and Your own websites • Sales Force or Affiliate Program • Competing websites • Vendors (ex: Web Designer, Plumber) • News sites/Expert Service • Relevant Forums & Blogs • Related specialty sites (ex: Chamber of Commerce) • How-to sites • Social sites/groups/lists/profiles • Directories • Guest posting in other blogs and white paper opportunities • Reviews & Testimonials • Local and business links (mentions as links for local business search results) • CSS Galleries (if you have a great design) • Charities & Universities

  14. Search queries are your Friend for Manual Link Building • So how do we locate these places? • Check out this tool • http://ontolo.com/link-building-tools/LinkBuildingQueryGenerator (free) • There is also a paid version.

  15. Example of a search query • "service no longer available" • "service no longer available" [keyword] • "service no longer available" inurl:.edu "no longer available [keyphrase]" • "site no longer available" • "site no longer available" [keyphrase] • "site has been taken down" • "site has been taken down" [keyphrase]

  16. Content Syndication If you have content/value on your website let others know through content syndication, Any website property can be syndicated: • Blog/RSS • Wiki, • Newsletters, • Podcasts, • Downloadable files/applications • Photos • Tutorials • E-books • Widgets

  17. BLOG/RSS/XML FEED SUBMISSIONS • BLOG RSS FEEDSList: • http://www.toprankblog.com/rss-blog-directories (links from scraper sites count. • Provide XML Product feeds to Google Base and other Comparison Shopping Engines • Video XML submissions to Google Search Engines • Career page xml feeds to Indeed.com, Simplyhired.com and other job aggregators. Save money on Recruiters.

  18. VALUE SYNDICATION • Coupons, • Jobs • Freeware/Giveaways • Contests Special Not For Profit tip= Every donation call to action: if you can’t donate us, Link to Us. On the web Links are Money.

  19. Advanced Link Building - Videos • # of video embeds and inbound links help you rank in Video Search • An optimized source video file placed in a properly optimized webpage with proper AVI or MP4 video data, targeted keyword named file name • A video sitemap is a must to tell search engines about the video. • Link to/embed videos in email signatures, forums, guest blogs, press releases, social media releases, article sites, etc. • What about regular HTML Links from Video Embeds?

  20. Advanced Video Links • How to place a http://www.distilled.co.uk/blog/seo/getting-links-and-seo-value-from-your-youtube-videos/

  21. Before http://mysite.com?affID=12&CampaignID=53 Dynamic Links do not carry much value for SEO and cause duplicate content issues. The basic solution is adding meta canonical tags googlewebmastercentral.blogspot.com/2009/02/specify-your-canonical.html Canonical tags act like redirects which cause Page Rank attrition. After Start your own affiliate program http://mysite.com#affid Or create a code similar to (not same) http://mysite.com/#prtp://http://mysite.com?affID-12&CampaignID=53 Advanced: Affiliate Programs

  22. Below Code by Martin MacDonald

  23. Others’ Broken Links • Are your new links • Investigate other sites’ broken links to see opportunities. • .EDU, .GOV are great sites to get. • http://www.screamingfrog.co.uk/seo-spider/ is worth the money. • Great review at http://www.seo-scientist.com/seo-spider-review-xenu-on-seo-steroids.html

  24. Advanced Google Suggest How did Brent Payne do this?

  25. Widgets • Twitter would be a failure without widgets. • User Generated Content is the King of SEO. • User Generated Links are the queen. • What can you create as a widget? • Image, Buttons, Flash Apps are all Widgets,

  26. Advanced Widgets • Distribute Relevant on-topic info-widgets • Advantage: Scalable hands off link building.

  27. The Traditional Way You lose control Can’t modify anchor text A lot of webmasters remove links No flexibility to change existing links. The New Way Serve links from cloud. Update anchor text & links in real time Point link equity to where you want. Traditional vs. New Widgets

  28. Dynamic Link Embed Code

  29. Future of SEO • Public Relations • Personalized Direct Marketing • Advanced Coding

  30. For any questions • Mert.sahinoglu at gmail dot com @mertsahinoglu http://mertsahinoglu.com

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