General Learning Programme Business Case

1. General Learning ProgrammeBusiness Case ECR National Initiatives Presentation Sept. 4th, 2003 For Internal Use Only

2. Agenda • Why launch a General Learning Programme? • What is its purpose? • Who is it for? • How will it be realised? • What are the timescales? • What can the programme do for you? • What can you do for the programme? For Internal Use Only

3. Business need for a new ECR model 5. Review 2. Development Measurement Target Audience 3. Pilots • 4. Implementation • ECR members • Non-members Blue books & KPIs Training & Guidelines Educational seminars Publicity Conferences Desired Cycle of Implementation For Internal Use Only

4. General Learning Programme (GLP) Training & Guidelines Educational seminars For Internal Use Only

5. Board recommendations • Programme to be driven at local level by ECR organisation or be imbedded into company courses • ECR Board members to play a “champion” role in their companies and at national level • Retailers and suppliers to learn together • Internet to be used for learning activities and the creation of a central repository • Certification and programme branding issue to be addressed For Internal Use Only

6. G L P The General Learning Programme • For • Consumer Goods Industry companies • ECR National Organisations • Service Providers • Training Organisations • Provide • Consistency • Customisation • Dissemination • Scalability • Be • Locally delivered • Centrally coordinated • Sustainable • Endorsed by ECR Member Companies • Complement • ECR Project roll-outs • Generic 3rd party training • In-company training • Support • Collaborative learning and doing • ECR Business Models best practices • Implementation best practices For Internal Use Only

7. Embracing existing content areas e.g. CatMan, EPI CPR, VMI CPFR EDI Developing current content areas C-CRM OSA Shrinkage Traceability Topics • Targeting future subjects - for example • RFID, Risk & value improvement • Ethical & environmental issues of ECR For Internal Use Only

8. USP of a General Learning Programme • Enabler for the integration of SMEs • Massive pool of existing material on documented and tested collaborative business models • Regular stream of new developments at national and European level • Unique pan-European certified learning programme for the Consumer Goods Industry • Reinforces the missions of the stakeholders Learning together to fulfil consumer wishes better, faster and at less cost. For Internal Use Only

9. 10s WHEN Leaders 100s Managers in Supply Chain WHY HOW 1,000s Managers Shop/Sales 10,000s WHAT Staff Effected For Internal Use Only

10. Target Audience by Roles Level Strategic Tactical Operational For Internal Use Only

11. Business Approach • Delivery channels • Collaborative Workshops • eLearning • Seminars • Web Seminars • Course development • Blue-book Content • ECR Project Teams • In-Company Programmes • Training Institutes • Framework • Accreditation • Certification • Guiding Principles • Templates & Communication Packages For Internal Use Only

12. Business Approach • Marketing focus • Branding • GLP Positioning • National Curriculum(s) • Web Portal • Solutions to Business Needs • Certification of Individuals • Resources Needed • Commitment of Member Companies • Endorsement by Board Members • Involvement of National Initiatives • Recruitment of Training Partners • Programme Staffing • Web Portal For Internal Use Only

13. Timescale Deliverables for GLP framework Sept’03 – Dec ‘03 • European road show on GLP strategy • Evaluation of existing training programs • Development of GLP marketing strategy • Development of GLP marketing collateral Deliverables for pilot programmes Jan ’04 – Aug ‘04 • Initiation of learning programmes in 3 to 4 countries • Evaluation of pilots and finalisation GLP concept • Accreditation of training institutes • Preparation of material • Launch of first production learning programmes Roll-out of GLP to 4 additional countries Sept ’04 – Mar ‘05 • Accreditation of training institutes • Preparation of material • Launch of production learning programmes For Internal Use Only

14. Working Together - Benefits ECR Europe National Initiative • Development of local subject priorities using European Best In Class methodology • European validation of a training programme delivered locally • New ‘product’ for National ECR portfolio • Revenue stream • Tool to attract and enable involvement of SME’s in ECR • Commitment to consistency across Europe • Feedback on programme performance • Identification of local subject priorities • Promotion of the GLP locally • Selection/Facilitation of local training partners For Internal Use Only

15. Working Together - Benefits Consumer Goods Companies ECR Europe • Certification of staff, leading to improved staff retention • Efficiency of training deployment (Economies of Scale/Best In Class) • Faster access to knowledge of latest ECR topics, ex. CCRM • Identifiable ROI in ECR Europe • Opportunity to be ‘first in the field’ in chosen topic area • Demonstrable benefit of ECR Europe to contributing companies • Feedback on programme performance • Identification of subject priorities • Promotion of the GLP locally/internally • Speedy deployment of ECR business models – gaining consistency across Europe For Internal Use Only

16. Working Together - Benefits Training Partner ECR Europe • Access to a European certified new product and a new or enlarged market segment • Development support • Marketing support and Pan-European accreditation for elected subject(s) • Revenue stream • Rights to certain topics/markets • Commitment to consistency of approach across Europe • Course material • Feedback on programme performance • Revenue stream • Subject matter expertise For Internal Use Only

17. Working Together - Benefits Training Consumer ECR Europe • Alumni of practitioners • Certification providing proof of knowledge gained • Pool of business contacts • Repository of continuously updated subject matter • Skills development • Source of continuously updated • Feedback on programme performance • New market segment • Pool of practitioners throughout Europe • Promotion of the GLP internally and locally • Revenue stream For Internal Use Only

18. Summary • Desired Cycle of Implementation • Range of Target Audiences • Recommended Business Approach • Programme Timescale • Benefits to different Stakeholder groups • What the GLP needs from you. For Internal Use Only

19. The General Learning Programme is the conduit for the wide-scale implementation of ECR business models in Europe. For Internal Use Only