Cooperation a university with industry – good practices

Jakub Brdulak, Ph.D. Innovation Management Department jakub.brdulak@gmail.com Cooperation a university with industry – good practices

Agenda JAKUB BRDULAK 1 Europe aboutcooperation… 2 IBAR research HEI oriented to stakeholders Goodpractices 3

JAKUB BRDULAK Europe about cooperation…

Brussels, 20.9.2011 • COM(2011) 567 final • Supporting growth and jobs – an agenda for the modernisation of Europe's higher • education systems Making the knowledge triangle work: Linking higher education, research and business for excellence and regional development JAKUB BRDULAK 1) Stimulate the development of entrepreneurial, creativeand innovation skills in all disciplines and in all three cycles, and promote innovation in higher educationthrough more interactive learning environments and strengthened knowledge-transferinfrastructure. 3) Encourage partnership and cooperation with business as a core activity of higher education institutions, through reward structures, incentives for multidisciplinary and cross-organisationalcooperation, and the reduction of regulatory and administrative barriers to partnerships between institutions and other public and private actors. 4) Promote the systematic involvement of higher education institutions in the development of integrated local and regional development plans, and target regional support towards higher education-business cooper 2) Strengthen the knowledge-transfer infrastructure of higher education institutions and enhance their capacity to engage in start-ups and spin-offs.

http://www.e3mproject.eu/ • http://eacea.ec.europa.eu/llp/about_llp/about_llp_en.php 3rd Mission and LLL – basicassumptions JAKUB BRDULAK 3rd Mission In modern knowledge societies, universities play an increasingly important role in achieving economic growth and social progress. Their traditional missions of teaching and research are being broadened to include Third Mission activities that facilitate their engagement with society and industry • LLL As the flagship European Funding programme in the field of education and training, the Lifelong Learning Programme (LLP) enables individuals at all stages of their lives to pursue stimulating learning opportunities across Europe. It is an umbrella programme integrating various educational and training initiatives. LLP is divided in four sectorial sub programmes and four so called 'transversal' programmes PRODUCT VALUE

JAKUB BRDULAK HEI oriented to stakeholders

www.ibar-llp.eu IBAR- Identifying barriers in promoting European Standardsand Guidelines for Quality Assurance at institutional level JAKUB BRDULAK Researchmethod: 4 HEIs from each country (casestudy) = a sample of 28 HEIs Members: PL UK SK NLCZ PT LV Structure of the research WP 5: InternalQuality Assurance Systems WP 6: Quality and Access WP 7: Quality and Students WP 8: Quality andManagement/Governance WP 9: Quality and Employers including Private Sector WP 10: Quality and Teaching Staff WP 11: Quality an Information WP 12: Quality and Secondary Education

IBAR Identifying barriers in promoting European Standards and Guidelines for Quality Assurance at institutional level http://www.ibar-llp.eu/ Stakeholders and university – based on the research conducted in PL, CZ, LV, SK, NL, UK and PT JAKUB BRDULAK Stakeholders in HEI’s structure WHO? Students Public administration CZ LVNL UK PT Dedicated organization’s solution included in universities structures Employers Scientific staff Academic staff • PL • SK Tensions concerning HEI autonomy Unions (different kinds) Alumni …

IBAR Identifying barriers in promoting European Standards and Guidelines for Quality Assurance at institutional level http://www.ibar-llp.eu/ Barriers JAKUB BRDULAK the local academic culture, which is inward looking under-representation of non-traditional students (UK) external stakeholders lack knowledge and understanding about the higher education institution weak link with SME (PL) lack of incentives—financial as well as reputational—for external stakeholders (PT)

IBAR Identifying barriers in promoting European Standards and Guidelines for Quality Assurance at institutional level http://www.ibar-llp.eu/ Recommendations JAKUB BRDULAK 1 Obviously, the mix of external stakeholders should reflect the character of the individual higher education institutions: some benefit more from feedback by teaching or researching colleagues (e.g. if the institution has a more academic orientation), others more from feedback by employers and professionals (e.g. if the institution has a more professional orientation). Recognizing and describinggoodpractices of buildingcooperationbetweenHEIs and stakeholders (maybe by EUA, EURASHE) 2 3 The role ofpartners seems to be divided into two: on the one hand employers and members of the profession (partly alumni) can act usefully in committees or ad hoc processes to give feedback and to provide learning opportunities. On the other hand, partners may act as strategic partners in a board of trustees or similar councils, to connect the higher education institution and its (quality) strategy to its regional environment.

JAKUB BRDULAK Goodpractices

Model of cooperation – deliveringcourses JAKUB BRDULAK Lectures Workshop Evaluation Marks and certificates • Experience: • Preparation of theresearch • Access to resources • Carrying out ofresearch Paper Evaluated by: PARTNER & WSE Final Mark Theoretical Knowledge Lecturer from WSE Presentation Evaluated by: PARTNER & WSE • Practical knowledge: • Invited guests • Employees from PARTNER References / certificate / paid training PARTNER PARTNER Information needs Learning

WIN-WIN cooperation JAKUB BRDULAK Company University / Lecturer Building an image of an entity that is socially trustworthy (CSR) Possibility of increasing the knowledge base of the company Enhanced attractiveness of the lessons Possibility of acquiring a new knowledge from the partners in the subject Possibility of acquiring the students who are adapted to the needs of the company as far as the human resources are concerned. Possibility to verify the lecturer’s theoretical knowledge in the context of market needs

And the winneris THE STUDENT! Jakub Brdulak Verification of theoretical knowledge, as acquired at the academy in the context of market needs. Work for companies under a „laboratory” conditions, i.e. without bearing the sanctions for wrong decisions and actions. Possibility of being invited for the paid apprenticeship / training Obtaining of the certificate of completion the subject of study, issued by the company. Opportunity to makeanoppinionabout a company

http://student.uva.nl/en/az/content/service-information-centre/information-centre/information-centre.htmlhttp://student.uva.nl/en/az/content/service-information-centre/information-centre/information-centre.html Reaching the stakeholders Jakub Brdulak Service & Information Centre • At the Information Centre UvA you can find information on: • choice of study programme • university and university of applied science study programmesin the Netherlands • studying abroad • the labour market

Summary KeySuccessFactors Jakub Brdulak Cooperation = B2B Relation Identifyyourstrongsides for the environment Get familiar with LLL strategies Use business thinking (e.g. marketing) Form a group of employeesdedicated to create business opportunities Focus on the needs of yourstakeholders The Result = Win-Win Relation

Thankyou for yourattention! jakub.brdulak@gmail.com

Cooperation a university with industry – good practices