Premium SMS Clearinghouse

1. Premium SMS Clearinghouse www.SMShouse.net

2. SMShouse.netA worldwide premiere! Current situation • Telecom operators (fixed or mobile): • Have increasing operational costs as the number of VAS • partners grows • Difficulties to manage a large number of platform operators • and content providers • Media: • Receives a small stake of the end-user tariff, compared to the • value they bring in the value chain • Continuous need of fresh and up-dated applications • Content providers • Increased costs for distributing content • No standardization in place

3. Structure Web-based Clearinghouse SMShouse.net https https https Mobile Operators • Content • providers • Content • providers Mobile Operators • Media • Media • Media • Content • providers • Media • Media • Media

4. Mobile Operators Short codes distribution • Telecom operator: • can post available short codes with their associated tariffs • and service policies • easily interconnect with the Clearinghouse to deliver or • receive Premium SMS messages • - has online, real-time access to billing data

5. Media Value Added Services set-up • A TV station or any other media channel: • instantly benefits from a Premium SMS Short Code • configures online both the Short Code and the associated • desired service (e.g.: chat, horoscope, polls etc) • easily interconnect with the Clearinghouse to deliver or • receive Premium SMS messages • has online, real-time access to billing data • easy to use web interface for all needs (set-up, clearing, • monitoring etc)

6. Content providers Content delivery set-up • A content provider: • instantly benefits of access to media channels • can provide a single point of interconnection for all its • content deliveries • automatic billing and monitoring • customized implementation (interfaces, interconnections)

7. Case study Premium Rate service set-up • Situation: • A TV Station needs to add interactivity to its shows by • allowing SMS messages to be sent on the screen. • Actions: • Contact mobile operators in the Country • They request technical set-up • TV stations have no SMS processing server; they can: • use the short codes provided by a platform operator • configure online the interconnections with the mobile operators via a simple interface, on SMShouse.net Expensive option: a) Convenient option: b)

8. Case study Analysis • By choosing SMShouse.net, the TV station: • reduces the service set-up time (no middleman) • reduces the operational costs: no specialized team needed • and no specialized SMS servers to be purchased • it receives the messages processed according to the • activated rules (e.g.: bad words filtering, delivery via an easy • to configure connection – e-mail, FTP, socket etc) • it has full control over the process

9. Functionalities Working flow Operation Registration Configuration Create and monitor traffic reports Supervise billing invoices/ payments Supervise alarms Manage trouble tickets Help option Register Log in Choose role (operator, media, content provider) Check account status Offer services or Check & book services Create routes Create own users access rights

10. Capabilities General technical capabilities • SMShouse.net: • can interconnect with all main SMSCs (protocols: CIMD, • CIMD2, UCP/EMI, SMPP, SEMA, OIS) • can accept MO or MT messages, various charsets (including UTF, multiparts (EMS), binary) • easy set up for Media users (web based, WYSIWYG) • high level of redundancy (the system operates in two • separate locations, each with fully protected environment and equipment) • high throughput (900.000 SMSs/day, up-gradable); • SQL database • connections with the users: http(s), xml-http or customized

11. Case study - 2 Premium Rate content set-up • Situation: • A TV Station needs to better exploit its air time with new • revenue streams. • Actions: • Create and open the Clearinghouse account • Browse the available content or applications • (e.g.: horoscope, SMS games, polls, TXT2TV, news • subscriptions etc) • 3. Activate the content and application on the appropriate • mobile network

12. Case study - 2 Analysis • By choosing SMShouse.net, the TV station: • generate revenues even if it has unsold advertising space • can easily refresh and update its applications portfolio • it has full control over the process • low cost implementations

13. Business Model • Telecom operators (fixed or mobile): • - free accounts • free posting of their available shortcodes • Media: • free accounts • only a minimum fixed management fee for all active services • fixed cost per message, independent of its value • Content providers • free accounts and posting • delivers a small percentage of own sales

14. SMShouse.net Summary • The first Premium SMS Clearinghouse in the world! • A new concept that brings advantages to: • mobile operators: • better SC usage • lower management costs • ability to deliver services also to small enterprises • (not only platform operators) • media players • low cost for implementation • increased revenues out of end-user tariff • access to fresh and valuable content • content providers: • instant worldwide visibility • instant delivery to media channels • automatic interaction with the users

15. Q&A Contact THANK YOU! Dan Boabes dan.boabes@simplus.ro