3 Reasons to Consider Public Relations Firms in Miami

1. 3 Reasons to Consider Public Relations Firms in Miami The search for a public relations firm can be intimidating. There are thousands of Public Relations Firms in the country. Some will rely on their big-name clients to draw people in. Others are focused on offering services to the little guys. Others still will tout that they work within any budget. These are good places to start but the choices will likely still be overwhelming. One of the easiest ways to begin narrowing your search is to focus on a market-specific public relations firm. Not only will this ease your search, in many instances it will provide big advantages. Below are three reasons to consider PR Companies in Miami. · · Targeting the Miami or Florida Market What’s more Floridian than orange juice? Florida-based company Tropicana, which is based in Florida, had a stronghold on the juice market there for years. So, when Minute Maid wanted to launch it’s not-from-concentrate orange juice, Simply Orange, in the state, it had fierce competition. They decided to turn to experts in one of the state’s strongest and most

2. diverse cities and put their faith in a PR company in Miami: The Conroy Martinez Group. The combination of expertise in public relations paired with intimate knowledge of what would appeal to Floridians gave the campaign a significant, and very successful, boost. The firm was able to team up with and capitalize on local businesses and events. This allowed Simply Orange to have such a strong launch that retailers had difficulty keeping it in stock. Here, we can clearly see the advantage of using PR companies in Miami to target the local or state market. · · Miami or Florida Specialty It is also incredibly valuable to use Public Relations Firms in Miami for national or global campaigns if the product or service itself is something native to, popular, or well-understood in Miami or the Florida area. Case and point, Florida and oranges are basically synonymous. This is part of why the Simply Orange campaign was so successful. Not only did the Miami-based PR company know the Florida market, they also know oranges because they are based in the Florida market. In the same sense, public relations firms in Miami would be well-suited to lead a campaign for any company or product/service that has to do with sunshine, beaches, hospitality and tourism, alligators, or NASCAR. These are just a few examples as Miami and Florida are both known for so much more. · · Miami or Florida Based Firm Last but not least, one of the best reasons to seek out Pr Companies Miami is if your company is in the Miami or Florida area. In the technological age, it is possible to hire a firm from nearly anywhere around the globe. However, there are some messages that are best conveyed in person. Whether we like it or not, a great deal of successful communication is nonverbal. It is also easier to establish trust when you can regularly meet with someone face

3. to face. Those who like to have more control over their campaigns and prefer in-person communication, would benefit from seeking a local firm. There are dozens, if not hundreds, of Public Relations Firms in Miami and the surrounding areas to choose from. While researching their history, background of their founders and top employees, and existing and prior clients can give you some insight, one of the best ways to choose a firm is to research successful campaigns and public relations case studies and discover the companies that led them.