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Public Relations in China

Public Relations in China. Ron Theis PRNewswire - Doing Business in China October 18, 2007. Public Relations in China. Automotive Public Relations Regions Media Professionalism. Public Relations in China. Country not homogeneous Markets may seem alike

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Public Relations in China

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  1. Public Relations in China Ron Theis PRNewswire - Doing Business in China October 18, 2007

  2. Public Relations in China Automotive Public Relations • Regions • Media • Professionalism

  3. Public Relations in China Country not homogeneous • Markets may seem alike • Can have many similarities. • In truth, each area is different. • Strongly urge use of local counsel.

  4. Public Relations in China PR Basics Apply Everywhere • Develop strategic public relations plan • Closely follow business plan • Establish realistic budget and timetable • Press kits essential • Planned events can be very successful

  5. Public Relations in China • Reputation is an open book. • Information vacuum will be filled by whatever information is at hand • Potential customers want to know

  6. Public Relations in China Professionalism • PR business immature, but coming of age • Good tacticians, but need strategic experience and direction

  7. Public Relations in China Public Relations • Can be difficult • Relationships very important • Shanghai rapidly becoming center of auto industry and business heart of Asia • Media controlled by government

  8. Public Relations in China PR(con’t) • Media very large in numbers and circulation • National media maturing, but local still very young and inexperienced • Extremely competitive

  9. Public Relations in China Mainstream Business Newspapers • China Business – Beijing • 21st Century Business Herald – Guangzhou • International Business Daily – Beijing • China Business News – Shanghai • China Economic Times – Beijing • Economic Daily – Beijing • Economic Observer - Beijing

  10. Public Relations in China Automotive Industry Newspapers / Mags • China Automotive News – Beijing • China Industry News (weekly auto section) – Beijing • China Automotive Review (English language) – Beijing • Automobile Industre Magazine • Automobile & Parts Magazine

  11. Public Relations in China Publications of Chinese Auto Industry Groups • Shanghai Automotive News – Shanghai • Beijing Automotive News – Beijing • FAW Group News – Changchun • Dongfeng Automotive News – Wuhan • Guangzhou Automobile News - Guangzhou

  12. Public Relations in China Automotive Industry Websites • China Auto News (www.qiche.com.cn) • Oriental Automobile (www.oauto.com) • Sohu Auto (www.sohu.com)

  13. Public Relations in China Pay for Placement • IPRA study shows practice commonplace in certain parts of the world • Less of a problem in developed areas

  14. Public Relations in China Four rules of PUBLIC RELATIONS IN CHINA 1. Everything is possible! 2. Nothing is ever finished. 3. When things are going poorly, think of rule #1 4. When things are going well, think of rule #2

  15. Public Relations in China THINK GLOBALLY ACT LOCALLY

  16. Public Relations in China Contact information: Ron Theis Theis Communications, Inc. 460 Wooddale Road Bloomfield Hills, MI 48301 Tel: 248.644.3330 Fax: 248.644.3348 Email: rlt@theis.com

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