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How to Add Geofencing to Your Mobile App Marketing Strategy

Geofencing is a type of mobile app marketing that allows advertisers to limit their advertisements to a specific geographical area. This location-based marketing technology allows you to trigger certain push notifications or record events when users enter a designated area.

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How to Add Geofencing to Your Mobile App Marketing Strategy

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  1. How to Add Geofencing to Your Mobile App Marketing Strategy Consagous Technologies LLC

  2. Marketers can interact with potential customers, geofencing might be the most powerful. • This location-based technology allows you to trigger certain messages or record events when users enter a designated area. • While it’s obvious how businesses with a physical storefront might benefit from geofencing, there are numerous ways to use the technology. Consagous Technologies LLC

  3. So, how can you add geofencing to your own mobile app marketing strategy? Here are some ideas to get you started. • Local Knowledge. • Better Engagement. • Smart Data. • Ground Rules. Consagous Technologies LLC

  4. Local Knowledge • When user engagement is the name of the game, staying relevant is really important. • No-one likes being prodded with push notifications all day — but receiving traffic updates as you leave for work is definitely welcome. • As a user, you can ask the app to remind you to take out the trash before you leave for work. • When you are on the edge of this zone, the app nudges you with a notification. Consagous Technologies LLC

  5. Better Engagement Geofencing doesn’t start and end with push notifications. By setting up an invisible perimeter, it’s possible to personalize the content delivered through your app. Geofencing, it’s even possible for such venues to deliver different content to fans in different parts of the stadium. Consagous Technologies LLC

  6. Smart Data • As part of your mobile app marketing strategy, it’s also worth thinking about data analysis. • There is nothing more valuable to any brand than a detailed understanding of customers. • For instance, an online retailer could set up a geofence around major concerts and sporting events. • This data could later be used to provide personalized offers on related products, such as tennis shoes or official band merchandise. Consagous Technologies LLC

  7. Ground Rules • Users will generally opt in to location tracking if you give them a good reason. • Using geofencing to bombard your users with advertising is likely to alienate your users rather than entice them. • Geofencing technology doesn’t have to be used alone. If you are going to target users who enter a specific zone, make sure your message is relevant to them in other aspects. Consagous Technologies LLC

  8. Conclusion • Geofencing already plays a huge part in many successful digital marketing strategies. • It’s one of the few ways that brands can link digital experiences with the real world. In addition, marketers can use the technology to better understand their users. Consagous Technologies LLC

  9. Are You Looking for a Hybrid Mobile App Developer? Contact Us https://www.consagous.com/services/mobile-application-development/hire-best-hybrid-mobile-app-developers/ https://www.consagous.com/ info@consagous.com Consagous Technologies LLC

  10. Consagous Technologies LLC

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