How to Use Chatbots in Mobile App Marketing Strategy?

1. How to Use Chatbots in Mobile App Marketing Strategy? The evolution of chatbots has paved the way of marketers to improve their app marketing efforts by maintaining direct communication and personalized connection with customers. Marketers can communicate and advertise their products better by ​building a powerful chatbot. Engaging with app users and converting them into loyal customers can also be done easily by availing ​chatbot services. T​he advances in ​artificial intelligence​ and machine learning have led to chatbots becoming smarter and an important part of the marketing strategy for companies. Here are some effective ways for how you can use chatbots in your mobile app marketing strategy: Assist Customers in Buying Product/Services 47% of the people today are ready to make an app purchase via a bot. Besides this, 76% of the customers are willing to use messaging apps to get customer assistance. You can provide personalized product suggestions to customers via a bot after knowing their product or service preferences. This leads to customers making a positive purchase decision.

2. Deliver Relevant Information to Customers Provide important updates or alerts about your company product or service offerings through an informational bot. For example, you can​​grow your e-commerce business with bot services​, by delivering alerts about new product offers, discounts, upcoming sale events, etc. to customers. Showcase Your Brand Personality Maintain a unique voice and communication when communicating with customers via your bot. Remember, a bot can serve as an extension of your brand personality. For example, if your fashion brand targets urban, Gen Z customers, then a funky or entertaining style of conversion can be adopted. You can ask questions like “Is your fashion style laid back, bohemian or street one?” Improve Mobile App User Experience As the app industry is getting competitive every passing day, apps that deliver excellent user experience will survive only. For that, integrating a chatbot is a must in your app. Chatbots stay online 24/7, offer instant responses and improve brand visibility. All this leads to superior user experience for app users. Manage Leads Effectively Chatbots can be used to send push notifications to targeted customers (ones who have shown interest in the past), every time you launch a new product or service. You can cover the whole buyer’s journey - right from introducing products, solving customer problems, and eventually inspiring them to make a purchase through intelligent bots. Trigger Your Company’s Sales Cycle A chatbot on Messenger app or your company website can work wonders by answering common questions, giving updates about shipping, to even upselling your customer preferences. All this leads to boosted sales and more happy customers. Anticipate Customer Needs & Expectations By availing ​chatbot development services​, you can build a smart bolt solution, who provides detailed reports or insights about what kind of products or services your app user’s demand and how satisfied they are with the present services. Besides this, tracking user behaviour or anticipating their needs is also possible through user search queries or conversations with bot.

3. Ready to Integrate a Bot in Your Mobile App? Chatbots are a great solution to streamline your mobile app sales, marketing and advertising efforts. If you also want to integrate a smart bot into your app, contact expert app developers at A3logics - the leading chatbot and​​mobile app development company.