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Launching a mobile application is an important moment for developers and entrepreneurs, but your marketing operations need to start when you are still only thinking about developing the app. Read our PPT to discover successful approaches to <br>promoting your app.
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How To Prepare An Effective Marketing Strategy For Your Mobile App Pre-Launch
Bring in The Users Opinion • These are people who are genuinely interested in your app since it solves a problem for them. • Users will act as a network of word-of-mouth marketers who spread the word about your app!
Social Media Marketing Strategy • Have accounts on Twitter, Facebook, LinkedIn, Instagram and Google+ to create prior awareness. • Keep an active blog as well so you can update useful content for the interested or potential audience. • To keep updating your blog and sharing the posts on social media so you can generate reasonable site traffic. • Some give special offers or sneak peeks as a reward for sharing or showing interest in their content.
Send Strategic E-mails • We had talked about reaches the tech savvy users who will test your product, but emails will reach the majority of mobile device users. • These are the ones you are really relying on to be the market for your app. • As a smart mobile app developer, you should have a smart way of selecting these targeted users. • One of the ways that works is, by collecting their emails as they visit your website or blog.
Make a Press Kit That Pops • Describe your app in a way that makes the user want to learn more. • Provide your app's release date, official website, high quality & attractive app store screenshots, an impressive promo video among other things needed for a launch.
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