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Mobile app revolution is no more a new term in the world of the Internet but a buzz word these days. Check out how Mobile App Revolution and It's Impact on Retail Industry.
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Smartphones are considered more than a fashion accessory nowadays. • It has become a technological tool that helps its users stay updated with the latest trends in the market and to keep their knowledge flourished regarding the latest “in-thing.” • Retail apps are part of the retailers strategy that is helping them fulfill the need of their customers.
A Seamless and Thrilling Shopping Experience • Customers don’t just want an app purchase; they want an intuitive user interface that adds up to their shopping experience. • Retailers are using the mobile apps for providing offers and loyalty points to their existing customers.
Strategized Marketing • For the “on-the-go” generation of users, getting quick updates regarding their favorite product and services is the most important criteria. • Integrating the user’s favorite retail outlet, brand or product with the trending social media platform makes a flexible marketing tool.
Unique & Building Brand Name • A mobile app that interacts with the customers uniquely helps in brand awareness. • Engaging your customers in your key offerings means building loyalty towards your brand.
5 Mobile App Trends in 2018 Let’s discuss the mobile app development trends in 2018:- • Artificial Intelligence (AI). • Machine Learning (ML). • Cloud-Based Mobile Apps. • Mobile Wallets. • Augmented Reality & Virtual Reality.
Artificial Intelligence • The predictions of Gartner taken into consideration, then by the year 2020 chat bots will be assisting 85% of the interaction with the customer service department. • Artificial Intelligence (AI) seems to be unanimous choice of industry analysts.
Machine Learning • Machine learning is that they can cut down an organization’s operational costs & boost the productivity of their customer assistance teams. • Machine learning can transform your app into an app of your users’ dream.
Cloud-Based Mobile Apps • A mobile cloud application is a software program that is designed to be accessed over the Internet by many types of portable computing devices. • Mobile cloud apps and mobile Web apps are similar.
Mobile Wallets • A mobile app can allow user to mobile wallets for in-store purchases, movie ticket booking, in-app purchases, & mobile commerce transactions. • Mobile wallet services that keep their sensitive card information 100% secure.
Augmented Reality & Virtual Reality Virtual Reality • Virtual reality is one of the most popular technologies that has set its name in the industry, especially in the gaming sector. Augmented Reality • Augmented Reality is the buzzword of tech industry today. • Augmented Reality is used today PCs with webcam, Kiosks, digital signage etc., smartphones have arguably found the most effective applications.
Why Retailers Need a Mobile App? • 63 % of mobile users use their smartphones as a searching & scanner to search products & scan QR code. • 57% retail customers would like to get their product information in the market. • Retail customers are using mobile based coupons to pay at physical store across the world.
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