1 / 10

8 Obsolete SEO Techniques.

This PPT talks about eight obsolete SEO Techniques that we must avoid.You need to click on to http://www.indian-seo-company.com/ for furthur details

contentwritingindia
Download Presentation

8 Obsolete SEO Techniques.

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Presented By - Manoj Karmakar 8 Old School and Obsolete SEO Techniques that are Not Used These Days

  2. Keywords before Clicks In previous days people use multiple keywords in a title and descriptions like' Title:Web Design| Website Design| Logo Design Description: website design Kolkata, logo design service, unique website design service. Now this is not more effective for search engine and users. Search engine looks as spam. Title need to be more catchy and more descriptive which may draw the attention of users as well as search engine.

  3. Heavy use of Anchor Text on Internal Links In previous days, people use anchor text on internal links but now search engine thinks it as inappropriate and spammy techniques. If these internal link is in the navigation or in the footer or in the sidebar and has relevant, good quality content and high usability then it is good for a site other than search engine think as spammy.

  4. Pages for Every Keyword Variant In previous days same types of keywords use to create a page like hand carved pipes, unique hand carved pipes, wooden hand carve pipes etc. After the Hummingbird update so experts suggest using all keyword on the same page with unique and more descriptive content.

  5. Paid Links In previous day people buy links to rank their site in SE. After the Google update, this SE thinks it as spam and thus penalize it. Paid directory, forum links, paid article links, paid private blog links are no more countable for SE.

  6. Multiple Microsites, Separate Domains for the Same Audience Previously people use to create a website with multiple keyword name. Like, wooden-pipes.co hand-carved-pipes.com unique-wooden-pipes.net In this way, people target same people from different websites or microsites. In this way people no one sites benefiting other sites. On the other way, SE sees the same kind of content for different sites. It will be best if people use all keywords with good quality content. In this way, domain authority will be good.

  7. Exact and Partial Keyword Match Domain Names in General 15-20 years ago people use to create their website with the keyword like hand-carved-pipes.com or wooden-hand-carved-pipes.com. This kind of sites don't sound like a real brand and don't get the attention of users.

  8. Using CPC or Adwords' "Competition" to Determine the Difficulty of Ranking in Organic or Non-Paid Results A lot of people use to select the keyword on basis of Adword competition. like, CPCcompetitionKW difficulty hand carve pipes 4.8 medium 42 unique wooden pipes 6.3 medium 58 Generally KW rank depends on content site page authority score and lot of metrics.

  9. Unfocused, Non-Strategic "Linkbait" In the old SEO techniques, people invest their time in unfocused and non-strategic linkbait techniques. "Here are seven actors who one time wore too little clothing." instead of "Here's the popularity of pipes, cigarettes, electronic cigarettes, and cigars in the U.S. from 1950 to today." The main thing is content marketing should be more descriptive, more focused and more attractive and unique for users and SE.

  10. Thank You

More Related