12 SEO Techniques

1. 12SEO Techniques to Increase Organic Traffic in 2021 www.samaritaninfotech.com

2. Below are the Techniques that you should be paying attention to increase your site's Organic Traffic as we move into 2021. They're not the only SEO tactics you'll need to be using, but these techniques should form a core part of your strategy. By working to implement each of these, you'll be able to work on improving your Visibility and Traffic. 12SEO Techniques You Need To Be Using in 2021

3. FindYourCompetitors' BestPerformingPages The more you know about your competitors' SEO strategy, the better your own site can perform. When you take the time to figure out what's working for the websites you compete against on the SERPs, you can take your analysis to the next level and understand why this approach is working before using this insight to inform your own approach. List 1-3 ways your company proposes to solve them. Analyzing your competitors' top pages can point you in the direction of things like: A content/keyword gap A link gap An opportunity to improve your existing content Keyword cannibalization

4. InformYourContentStrategy UsingAKeywordGapAnalysis When it comes to creating a content strategy, you will typically have two main focus areas: Optimizing existing content Creating new content While optimizing existing content is often the most effective starting point (after all, it's easier to see gains from improving content that is already indexed than completely new pieces), most websites will get to a stage where they've optimized all of their existing pieces. At this point, your efforts should turn to the creation of new content. But one of the biggest mistakes that SEOs make when creating content is doing so blindly.You need to be creating content with a purpose and need to be able to justify why every single piece that you create exists. This means taking the time to carefully plan out a strategy for the creation of new content.

5. UseDigitalPRTo EarnAuthority Backlinks One of the biggest challenges that SEOs face is how to earn authority backlinks at scale. The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.

6. Infographics Thinkofthisascreatingand promotingcontenttojournalists andpublishersthatthey'llwant tocoverandlinktofromwithin theirarticles. Contentsuchas: Researchstudies Expertinsights

7. Drivingreferral traffic DigitalPRbrings benefitsbeyondjust links, including: Increasingbrand awareness Creatingsocial engagement

8. ImproveYour OrganicCTRUsing PPCTesting CTR is used as a ranking factor and it's something that you should be optimizing for. But let's break down the elements that can impact your site's click-through rate. Typically, these are: Title tag Meta description

9. To determine the best title tag to use. CTR Test at least three different headlines but keep the description the same for each. You're not going to get like-for- like title tags and meta descriptions with ads due to the way ad headlines and descriptions are structured, but you'll get some powerful data around key phrases and headings, as an example. To determine the best description to use. Test at least three different ones but keep the title/headline the same for each.

10. OptimizeFor 'PeopleAlsoAsk' The SERPs in 2020 go way beyond the '10 blue links' that once occupied Google's first page, and smart SEOs need to be working to take advantage of as many SERP features as possible. There are a whole host of reasons why you should be paying attention to PAA, including: They can help you to rank twice on page 1, with it being possible to hold a PAA result and first page ranking, unlike with featured snippets. They can help you to appear prominently at the top of the SERPs as an answer to the questions your customers are asking, with over 75% of PAA results showing in the top three results. They can be triggered as query refinements for the kinds of questions that Google might struggle to interpret.

11. We'vealreadydiscussedhowdifficultit canbetobuildqualitybacklinks, butone greattacticyoucanuseisavariantof brokenlinkbuilding. StealYour Competitor's BrokenBacklinks Whilethistacticistypicallybasedaround findingbrokenlinks, creatingcontentthat fitsthelink, andreachingouttotryandget itrepointedtoyourpiece (ratherthanthe onethat'sdead), usetogetaheadstart: findingthelinksthat pointto404pagesonyourcompetitors' websites. Enteryourcompetitor'sdomain intotheSEMrushBacklinkAnalyticsTool, headtothe 'indexedpages' tab, andtickthe 'TargetURLerror' box.

12. UseSupportingContent ToShowTopicalExpertise Google wants to rank the best result for any given search query, and that's why it's so important for you to think about optimizing for topics, not just single keywords. You need to be demonstrating topical expertise to stand a chance of ranking at the top of the SERPs for your main 'money' keywords, and this means getting to grips with the concept of supporting content. Familiar with topic clusters? Essentially, this is the process of creating cluster content that's internally linked back to a pillar page. These are more in-depth pages that answer a specific question about your broad topic and links back to the main pillar page. This strategy allows you to also create content that's optimized for long-tail keywords.

13. UseInternalLinksTo SuperchargePage2Rankings Have you got keywords that are ranking on page 2 that need boosting onto the first page of the SERPs? Adding internal links that point to these pages could help you to achieve this. Internal linking passes both PageRank (link authority) and relevancy signals. Internal linking is a massively underutilized SEO technique, and it's often enough to see these page 2 rankings jump onto page 1. To take advantage of internal linking, you first need to find opportunities to boost page 2 positions.

14. OptimizeCoreWeb Vitals LargestContentfulPaint: This is the time that it takes for the main content of a page to load. Ideally, this will be 2.5 seconds or faster. In 2021, Core Web Vitals will become a ranking signal, with several metrics that impact page experience coming together alongside these, including: FirstInputDelay: This is when it takes for a page to become interactive, with this ideally being less than 100 milliseconds. Mobile-friendliness Safe-browsing HTTPS Intrusive interstitial CumulativeLayoutShift: This relates to the amount of layout shift of visual page content that is unexpected, with this ideally being less than 0.1.

15. InGoogle'sown words: Core Web Vitals are the subset of Web Vitals that apply to all web pages, should be measured by all site owners, and will be surfaced across all Google tools. Each of the Core Web Vitals represents a distinct facet of the user experience, is measurable in the field, and reflects the real-world experience of a critical user-centric outcome.

16. MakeYourPRTeam'sEffortsWork HarderForSEOandTurnBrandMentions IntoLinks Most businesses find themselves mentioned in the online press from time to time, even if they're not actively working on a PR strategy. While this will almost certainly satisfy a PR expert's goals, SEOs understand the power of editorially earned links. So, let's look at why brand mentions often get used by journalists rather than links: There's nothing linkable (an asset that adds value when linked to) The (time-pushed) journalist simply hasn't linked out It's definitely possible to turn brand mentions into links; you just need to focus your efforts on persuading a publication that your link adds value.

17. OptimizeFor ImageSearch If you're not optimizing for image search, there's an excellent chance that you're missing out on opportunities to grab traffic from a source that your competitors probably aren't considering. Let's not also forget that visual search is a big deal. Reading our guide to image SEO will help you to dive deep into the tactics that you should be using to optimize your site's images, but in short, you need to be considering: Alt tags File names Resizing images to the needed dimensions Reducing file sizes Creating an image sitemap Hosting your images on a CDN

18. CleanUpToxic Links Just as backlinks can help your website rank higher on Google, the wrong type of links can also harm your rankings. If we look at Google's Link Schemes guide, we can see their stance on links deemed to be unnatural or toxic: Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site. At best, these links will be ignored. At worst, they could harm your rankings.

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