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Making Your Own 30 Second Commercial

Making Your Own 30 Second Commercial. The Mechanics. Layer 1: Add Photos or Video. Creative Strategy Colors and using people of a specific age group target your particular audience. Layer 2: Add Text or Dialogue. Creative Strategy Do you want dialogue? Do you want just text?

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Making Your Own 30 Second Commercial

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  1. Making Your Own 30 Second Commercial The Mechanics

  2. Layer 1: Add Photos or Video • Creative Strategy • Colors and using people of a specific age group target your particular audience

  3. Layer 2: Add Text or Dialogue • Creative Strategy • Do you want dialogue? • Do you want just text? • Do you want both? • Consider the message you are trying to convey

  4. Layer 3: Add Music or Sounds • Creative Strategy Music or sounds can make an emotional appeal to your potential target audience. • Use the music or sounds that best convey your message

  5. Layer 4: Validate Your Commercial • Creative Strategy Make sure your message has a: • Beginning – 5 seconds • Element 1 – Address your target audience • Middle – 15 seconds • Element 2 – Who are you? • Element 3 – What is your Brand Personality and Identification? • Element 4 – Call to Action and Irresistible Value Proposition • End – 5 seconds • Step 5 – Make the Offer

  6. Sample Commercial: Client: Granite Hills Mineral Water • Element 1 – Target Audience Men – Age 25-45 • Make your notes here about how you can target men aged 25-45 to drink YOUR brand of water. • Water = Health • Health=live longer • Water = Think smarter, faster, better • Smarter, faster, better = more attractive • More attractive=attention • Granite rock is strong = This mineral water will make you strong

  7. Granite Hills Mineral Water • Element 1: 5 seconds • Images of men aged 25-45 in various masculine activities • Playing Soccer • Next to a nice car • Socializing with attractive women • Dressed nicely • Picture of flowing stream/river rapids • Picture of tall granite peaks/mountain range

  8. Granite Hills Mineral Water • Element 2 – Who are you? • We are the company that brings you the most pure, natural and healthiest water known to man.

  9. Granite Hills Mineral Water • Element 3 – What is your Brand Personality and Identification? • Granite Hills Mineral water is the natural drink of choice. • Our natural aquifers are nestled in the magnificent Granite Hills clear mountain springs. Pure, natural filtration brings you the healthiest water known to man.

  10. Granite Hills Mineral Water • Element 3 Continued–Brand Personality and Identification • Color scheme: Positive color scheme • Peach – Warm, caring, & pure = Granite Hills cares about your health • Light Blue – Clean, Crisp, Light & pure = Positive choice for good health • Light Green – Environmentally pure = Minerals for life. Nature for a pure life • Violet – Virile and pure = Power, strength, goodness

  11. Granite Hills Mineral Water • Element 4–Call to Action and Irresistible Value Proposition • Possible Tag line • “If you drink in the pure goodness of Granite Hill Mineral Water you’ll be healthier, faster, smarter and look better.”

  12. Granite Hill Mineral Water • Element 5 – Make the Offer • “Granite Hill Mineral Water and You… Purefection.”

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