R U Plug and Play?

1. R U Plug and Play? Mike R. Jay Master Business Coach

2. Plug and Play (PnP) • It’s not your father’s Oldsmobile • PnP is not just for computers • Solve my problems—don’t make me learn! Customers need a seamless experience, not one they have to work at…with people they like and trust…and that “adapts” to “them” – while marketing through them—completely under their control.

3. Value Chain vs. Ecosystem Linear meets Non-linear

4. PnP Principles • Privacy Level based controls • Use Memetic Attractor Basins • Remove All Friction • Create Access to Energy • Leave Footprints • Provide Actionable Frameworks • 360º flows • PnP meets P2P (Peer to Peer) • Introducing the era of trans-humanism

6. Networks Trump Brands • Networks/Brands coexist • to reduce risk, • save time • same principle in good times and bad • Networks are the new normal • Everybody has a brand, few are building networks • too much brand noise/choice • networks forgive you, brands don’t • Brands attract—networks swarm! • The new normal begins with PnP + P2P • smaller, more profitable metasystems with capability to swarm:

7. Viruses Love Networks • Push/Pull Vs. Community • A Virus (Brand) expands exponentially with PnP +P2P…only linearly without a network. • Time decay lowers impact of brand in high noise environments—mitigated with networks!

8. PnP Requires • Emergenics™ • produces emergent properties necessary using simple rules and metasystem transitions • Transparency • must adapt autopoietically in response to viral shifts/swarming without any customer intelligence or capital added • Memetic Sensitivity • attractor basins • developmentalism

9. PnP Network Metastasis • Viral Diffusion: • through strong ties who are trusted with their opinions who self-promote • through weak ties who observe the tag lines appended to viral messages • Transparent InfoCapitalization: • scaling of phenomena through P2P (“anything you have, we have”) • Reverse osmosis: standards – processes – functions – components  to shape conditions, then add: • [Beck = life-conditions, codes, worldviews, systems, behavior] • Multilogue: • flexibly supplies needed and wanted information at low cost in a 360 degree conversation without friction or “pumping” required by brands—priming only. • Quantum Targeting: • interpersonal nature conveys information more precisely and efficiently than the mass media to people who have higher probabilities of wanting the information. [Utilizing the metaphor of Quantum Entanglement.]

10. How PnP? • Context Aware Systems: • Coming with 4G wireless • Identifies who it is and what they want/need and are “packin” • Remembers their footprints and what memetic door they came through • Location Aware Systems: • Identifies where in the system they are in terms of propinquity • Knows what they’ve purchased, completes a profile and “makes available” what they need—using new teleliving systems hardware and software—in terms of proprioception. • Development on a Stick • Most people will NOT (contrary to popular wishes--consciously evolving and won’t in our lifetime!) be able to deal with future complexity, so complexity is reduced based on their ability to assimilate as defined through attractor basin residency. • No Disruption • People will gravitate towards PnP (even though most will “realize” unconsciously)

11. Nite on the Town:Begins with Restaurant Query • Query produces 4 restaurants with items synonymous with current eating trend, suggests one new restaurant that has just opened with something different on the menu. • [Identifies nutrition requirements of your current diet and recent trend, reminding you of how you’re doing based on the last time you weighed/worked out—all PnP components] • Reservations are made, directions print automatically, all “dates” are scanned in your book to see if special arrangements (birthdays,etc.) need to be included. • PnP suggests attire for the evening, naming two quick stops in your “path”—in case. • An option is made possible to contact any of your network in case others are available, automatically conforming search to number you most often dine with as default. • All current offers are scanned based on your entertainment trends and a new movie—Matrix PnP—is opening…by dining at one of the restaurants--free movie tickets when you bring a friend. • In addition to the movie, you receive a complimentary 24 hour rental of the new Matrix-Nissan…they are featuring for those who completed a survey—your survey was completed automatically, with the “new survey-select” service you signed up for last month, when your “PnP Agent” was contacted about the new “matrix-lovers” network--no advertising, only a related suggestion based on trends non-choices removes you from the network automatically. • While at the movie, you enter the sweepstakes by allowing a level 2 “radio” upload of your smarts stats—the winner is announced in special code “wired” into the movie. All participants receive networking opportunities for other entertainment options based on trend patterns—or for those ONLY allowing level 1 connections, a special rebate to their anonymous rebate account, which works completely outside their awareness—no suggestions permitted unless aligned with their designated networks.

12. For More Information: Email: coach@leadwise.com