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Google Ads Tips_ Top Expensive Mistakes and How to Avoid Them

You are new to Google Ads and have created your first set of campaigns; from beginning to end.<br><br>Let me congratulate you!<br><br>Now comes plenty of emotions; feelings of accomplishment, anxiety, nervousness, and to some extent fear. Fear of not achieving your goals, spending money efficiently, reaching the right audience, etc., all tied to a fundamental fear that you made mistakes in your campaign setup.

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Google Ads Tips_ Top Expensive Mistakes and How to Avoid Them

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  1. Google Ads Tips: Top Expensive Mistakes and How to Avoid Them AffordIT

  2. You are new to Google Ads and have created your first set of campaigns; from beginning to end. Let me congratulate you! Now comes plenty of emotions; feelings of accomplishment, anxiety, nervousness, and to some extent fear. Fear of not achieving your goals, spending money efficiently, reaching the right audience, etc., all tied to a fundamental fear that you made mistakes in your campaign setup. If it turns out that you made some mistakes, it means that you are just like the other 7.53 billion people on earth… you are human! Everyone wants to be the best version of themselves and we try our best to avoid mistakes, especially when it comes toGoogle ad campaigns. From beginners and all the way to management, I have seen "rookie mistakes". Fortunately, many of these mistakes are easy to fix and can be the foundation of successful campaigns. In this article, I'll share seven of the most common Google Ads mistakes, along with how you can avoid them.

  3. 100% broad match keywords Here's how it starts, you perform your in-depth keyword analysis and feel that you have the perfect amount of relevant, high-volume keywords that drive not only clicks, but ultimately conversions. The campaign runs for a week and you see the expected high volume of impressions, but you also notice an inconsistent cost per click (CPC) and click-through rate (CTR). Also, conversions are few and far between. So what is going on? You decide to perform a search term report review and notice that you're picking up everything between heaven and earth that is mildly related to your keywords. The answer is that all keywords are set to broad match. Keyword match types are a fundamental factor for an effective campaign. If you do not manually change the match type, they will be set to broad match . Broad match allows your ads to appear on a wide range and variations of your keywords; synonyms, possible misspellings, plural and singular forms, related searches and other variations.

  4. Not using extensions Most beginners are aware of the sitelinks that allow people to click through to specific pages on your site. It is usually the most widespread and noticed extension, simply because it has the potential to take up the most space. There are quite a few ad plugins available to use. In short, ad extensions are features that allow extra business information to appear in your ad and make specific actions easier to complete. This information can be a phone number, an address, store rating, or even more website links (for example the above sitelink extension) Below are some benefits of implementing popular extensions:

  5. To use only one ad variant for each ad group It's easy to believe that you have an ad that will crush the competition and outperformGoogle's Ad Rank algorithm. Your ad can have all the keywords for the ad group beautifully interwoven with the most compelling message. But the reality is that in marketing, testing is the key to success. By creating several ad variants, you increase the chances of "getting it right." I've found it best practice to produce three ad variations per ad group: • General (e.g. Visit our car dealership) • Product category – specific (eg see our full range of luxury SUVs) • Product specific (eg our Volvo XC 90 is in stock)

  6. Source of Content : Google Ads Tips: 5 expensive mistakes and how to avoid them

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