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Some Common PPC Mistakes and How to Avoid Them

If you are just started with the PPC strategies, there can be times when this marketing tactic might hamper your businessu2019s rank on the search engine. And, you obviously do not want to feel that.

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Some Common PPC Mistakes and How to Avoid Them

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  1. Some Common PPC Mistakes and How to Avoid Them

  2. To get your ad clicked in a second on the search engine, you do not want to go wrong with the PPC techniques! PPC stands for Pay Per Click which is a form of internet marketing in which advertisers pay each time whenever a user clicks on their ads. This form of marketing is basically used by the PPC experts to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked . However, search engine advertising is one of the most known forms of PPC. Many small and big size businesses implement this marketing in order to drive their sales and establish growth. PPC experts in the companies run the campaigns and ads on Google Adwords, where they put money on the ads, target audience and keywords to rank high on the Search Engine Result Page (SERP). But listen? If you are just started with the PPC strategies, there can be times when this marketing tactic might hamper your business’s rank on the search engine. And, you obviously do not want to feel that! This blog will help you out with the list of mistakes that you should avoid while tackling the performance of your business on the search engine.

  3. When Broad Match Keywords Go Wrong Many of the PPC freshers make a mistake of using broad match keywords to their ad campaigns. They use keywords that are irrelevant to their search engine campaigns. By using broad match keywords, they give way too much freedom to Google to match your ads to search time. This wrong tactic thus results in driving irrelevant traffic, which eventually leaves your site as soon as they realize it is not what they are looking for. It proportionately costs you more money, and brings down your conversion rates. So, when you initially set up your campaign, you need to be aware of the different match types and their working. These are- Broad Match, Broad Match Modified, Phrase Match, and Exact Match.

  4. Too Many Keywords in an Ad Group Avoid using excessive keywords while creating an ad group. Each of your ad group should target a different theme. By using specific keywords to your specific targeted ad groups will in return, increase CTR (Click Through Rates), keywords score, and increase conversion rates. However, when you use too many keywords to your ad group, it creates a highly relevant ad for every keyword. Thus in return, it will increase the complexity of managing your campaigns.

  5. Don’t Have an Appealing Landing Page Have you structured your PPC account to perfection with highly themed ad groups and the most appealing ad copy? All your time, effort and money can go waste though, if you have not designed a good landing page. A landing page is a key to your business establishment. It welcomes your visitors to your website in order to increase leads and generate revenue for your business. So, when a viewer clicks on your Ad on the search engine, they mostly have an idea of the content it will lead them to, based on your Ad copy you are promoting. If the user’s expectations are not met, they will eventually leave your site, and the money you put on your Ad copy will go waste. So, make sure you design a landing page that should be highly captivating and relevant to your Ad, well-navigated, and can provide high quality and informative content to your visitors to maximize conversions.

  6. Targeting the Wrong Audience When you are dealing with PPC marketing, you need to think very carefully about what you’re trying to achieve with your audience. There will come two options when you are setting up your ad on Google Adwords, i.e. Target and Bid, Bid Only. ‘Target and Bid’ means that the audience who you have targeted in your remarketing lists will only be able to see the ads in this ad group. This option is quite beneficial when you are targeting a specific number of users with their interests, sex, and countries or cities. Whereas, ‘Bid Only’ option will be helpful when you adjust bids for previous visitors in response to the performance. So, if you are new in the PPC world, avoid leaving the default setting of ‘Bid Only’ enabled. This mistake could result in either a sudden drop in traffic and revenue from a key area or money which you are totally not expecting. Therefore, ensure to double-check this option for every ad group. By avoiding the common PPC mistakes as listed above, you can definitely safeguard your company from facing loss and can save a lot of time and money to accomplish your business goals. You can consult PPC experts at Unibiztec to get more traffic to your business. The PPC experts are well-skilled to perform relevant experiments and come out with extraordinary ideas to meet all your requirements. Give wings to your business with Unibiztec today!

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