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Green Business is Good Business

Green Business is Good Business. We’re in Business to Make Money… And that’s okay! What are the two ways we make money in business?. Buck Background. Naval Officer Mom PTA President Founder, Go Green Initiative Concern for children’s health, now & in the future

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Green Business is Good Business

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  1. Green Business is Good Business • We’re in Business to Make Money… • And that’s okay! • What are the two ways we make money in business?

  2. Buck Background • Naval Officer • Mom • PTA President • Founder, Go Green Initiative • Concern for children’s health, now & in the future • Desire to teach kids good environmental behavior • Create change without legislation/taxation – no government impact

  3. Measurable Impactof the GGI 2005-2007 • Go Green schools avoided the use of: • 44 billion BTUs of energy use • 2,604 metric tons of greenhouse gas emissions • 18,606,000 gallons of water • 1 million gallons of oil • 9,653 cubic yards of landfill space, due to paper recycling alone

  4. It Doesn’t Have to Be About Climate Change Basis for Effective Public Policy • Pres. Bush’s American Competitiveness Initiative • Expand investment in research • Strengthen math and science education • Make R&D tax credit permanent • Appreciation for nature • Preservation of national treasures • Natural resources viewed as foundation of economy and stable standard of living • Waste not…want not

  5. Why Should We Care? • More people = fewer natural resources • Health risks • It costs a lot to waste • High standard of living for posterity • National security • Global competitiveness - CHINA

  6. Green Business is Good Business • Pre-empt Government Regulation • Cost Avoidance • Customer Expectation • B2B • Employee Expectation/Retention • Gen “Y” workers prefer companies who share their values

  7. IEEE’s Current Role • Leading developer of international standards in Diverse Fields: • Power & Energy • IT • Telecommunications • Transportation • Medical & Healthcare • New & emerging fields, such as nanotechnology, cybersecurity, information assurance and GREEN TECHNOLOGY

  8. IEEE’s Role in the Future • Incorporate GREEN TECHONOLOGY into every field, discipline and standard

  9. What is Green Business? IntraClimate Conserve Natural Resources • Consider Environmental Impact of all Processes • Good Corporate Citizenship • Healthy work space • Opportunities for partnerships outside the norm • Competitive Edge Healthy Community Profitability through Sustainability Healthy Workplace Healthy Alliances InterClimate Reduce Carbon Footprint Healthy Enterprise

  10. Intra-ClimateExternal Environmental Impact • Strategic Partnerships • Government Relations • Statutory Compliance • Public Relations & Media Outreach

  11. Conserving Natural Resources • Waste Reduction • Energy Conservation • Green Purchasing • Alternative Fuel Vehicles • Public Transportation Programs

  12. One Example of Waste Reductionwww.egnyte.com • Egnyte • On Demand File Server on the Web • Store all files and access securely • Real-Time Indexing • Search for files using keywords or partial file names • Desktop Access • No need to learn any new interface • Access all documents via “My Computer” on Windows or Finder on Mac • Automatic Versioning • Lightweight version management without the explicit check in/check out as you have code files

  13. Inter-ClimateInternal Environmental Impact • LEED Certification • Green Cleaning • Reduce Worker Absenteeism • Training & Education

  14. Reduce Carbon Footprint • Quantify carbon footprint • Utility • Water • Waste Hauling • Vehicles • Recycling • Alternative Energy Use • Vehicle Conversion • Reduce Greenhouse Gas Emissions

  15. Good “Green” Corporate Policy • Evaluate the Environmental Impact of all activities • Quantify & Publicize – give company “bragging rights” about why you deserve patronage • Examples of “Green” behavior: • Green building • Energy conservation/alternatives • Recycling • Composting • Purchasing • Waste Reduction • Low Emission Vehicles • Integrated Pest Management • Air Quality; etc.

  16. Steps to “Going Green” • Evaluate your current “Environmental Footprint” • Set goals and explain them to workforce and the public • WIIFM for community (health, jobs, resource conservation, standard of living) • Measure success • Reward achievement and initiative • PUBLICIZE! Show “evidence to convict you” that you are a Green company • Become your industry’s leader in “Green” • Encourage your B2B partners to Go Green

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