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Eucomed’s communications outreach

Eucomed’s communications outreach. For Leen Pauwels, Unamec 1 October 2012. Overall communications approach - tools. “Managing” Perceptions. Blog Website Euractiv. Media Business Trade & EU. Events MTF e tc. Website Eucomed.org. Newsletter. LinkedIn. Twitter. Facebook. Blog.

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Eucomed’s communications outreach

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  1. Eucomed’s communications outreach For Leen Pauwels, Unamec 1 October 2012

  2. Overall communications approach - tools “Managing” Perceptions Blog Website Euractiv Media Business Trade & EU Events MTF etc. Website Eucomed.org Newsletter LinkedIn Twitter Facebook

  3. Blog Personal views of various contributors on relevant industry trends • Varioustopicsdiscussed, e.g.: • Economic trends (Simon-Kucher) • Telemonitoring (cost-savings) • HTA (HTA vs Regulation) • SMEs and innovation • Published on Eucomed and EurActiv Blog • Own staff & guestauthorscontribute • eucomed.org/subscribe

  4. Newsletter What’s new? A clear overview of key news on Eucomed, our industry and our stakeholders • External newsletter sent to over 4500 subscribers • Published every two weeks on Friday • To sign up, visit the Eucomed website

  5. Twitter More than 1200 followers including journalists, legislators, etc. • Increasing retweets, mentions • E.g. the blog post‘Changing environment for medical device companies? Differentiate now or fail later’ retweeted and reached an audience over 10.000 people • To sign up, visit the Eucomed website or go to Twitter

  6. LinkedIn Reaching out to (mostly) members of industry and starting a dialogue • VariousMedTech groups • Number of members per group range from 800 to 70,000

  7. Facebook • General public is currently not a primary target audience • Revamping facebook page under way to prepare for possible future endeavors Having a presence is focus for now

  8. Website (eucomed.org) The EU MedTech portal integrated and optimized for social networks

  9. YouTube

  10. MedTech Forum 2012 • Twitter + LinkedInintegration on website • Twitterapp • Mobile website • Twitterthroughoutconference • Push hashtag on twitter

  11. MDD Revision • Getting #eu_mdd out there • Direct message • E-mail

  12. Monitoring – Sprout Social

  13. Monitoring – Sprout Social • Trackyourown performance • You vs competition

  14. Monitoring – Google Analytics + Excel

  15. The Future?

  16. The Future?

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