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Web 2.0 Tools – Outreach & Community Building Chad F. Boeninger, Reference & Instruction Technology Coordinator, Ohio University Libraries Brian C. Gray, Librarian - Engineering, Math, & Statistics, Case Western Reserve University. OLC's Outreach and Special Services Division August 1, 2007.
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Web 2.0 Tools – Outreach & Community BuildingChad F. Boeninger, Reference & Instruction Technology Coordinator, Ohio University LibrariesBrian C. Gray, Librarian - Engineering, Math, & Statistics, Case Western Reserve University OLC's Outreach and Special Services Division August 1, 2007
EXPECTATIONS FOR TODAY • Podcasting • Facebook/MySpace • Second Life • del.ici.ous • LibraryThing • Blogs • Wikis • RSS • IM/Meebo • Screencasting LETS PLAY!
BLOGS • Today’s “publishing platform” • Allows patron ownership in their web experience with the organization • Continue conversations after events • Allows more staff to participate in the external voice of the library • Share more, build participation
Blog Based OPAC • Casey Bisson • WPopac: An OPAC 2.0 Testbed • WordPress based, so already have access to more programmers than the ILS vendors combined
What is a Wiki? • A website in which content can be created and edited by a community of users • Strength of the resource is often dependent on the strength of the community
Wiki as technical documentation http://codex.gallery2.org/Main_Page
Wiki as fan site http://lostwiki.abc.com/
Wiki as a web site http://executiveplanet.com
Wiki as professional organization http://www.libsuccess.org/
RSS • RSS drives the data transfer in most web 2.0 tools • Efficient way to share news and data, plus support research • User initiated subscriptions to a “web address containing data”
RSS in Databases & Publisher Websites • Create a RSS alert directly from a result lists, a search history, or a publication’s table of contents.
RSS and OPML • OPML can be shared so everyone has access to the same content • Promote to instructors as a tool for creating reading lists • Library recommended sites
RSS Changing Our Patrons • Moving away from email & listservs • “PULL” rather than “PUSH” • Sharing everything - Privacy? • Speed • Few years ago…”If not on the Internet, it is not legitimate” - Is RSS the next thing patrons use to judge products & services?
Why do it? • 75 % of online teens and 65% of all teens (16 million) use IM • 48% of teens who use instant messaging use it daily, 30% use it several times a day • 42% of online adults reported using instant messaging Source: Pew Internet Report: Teens & Technology http://www.pewinternet.org/PPF/r/162/report_display.asp
More on IM Use • 46% of teens said they choose instant messaging most often when communicating by text with friends, compared with 33% who choose email • Teens view email as something you use to talk to “old people,” institutions, or to send complex instructions to large group Source: Pew Internet Report: Teens & Technology http://www.pewinternet.org/PPF/r/162/report_display.asp
SCREENCASTING • A screencast is a web-based demonstration • Usually incorporates Flash • A variety of commercial and free tools • Adobe Captivate • Techsmith Camtasia • Wink