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CHEWING GUM ACTION GROUP 2014 MEDIA

1. CHEWING GUM ACTION GROUP 2014 MEDIA. A quick recap on the job at hand for us. We will deliver reach on the high street in a variety of formats to reach people when they might be thinking of dropping gum litter.

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CHEWING GUM ACTION GROUP 2014 MEDIA

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  1. 1 CHEWING GUM ACTION GROUP 2014 MEDIA

  2. A quick recap on the job at hand for us We will deliver reach on the high streetin a variety of formats to reach people when they might be thinking of dropping gum litter. Ultimately to reduce chewing gum litter! We must raise awareness that dropping gum is litter, and fines may be incurred for doing so. We must also promote responsible disposal of used gum …Creating a sense of local pride and less gum on our streets!!

  3. And the creative we’ll be adapting to use

  4. As budget is finite, we needed to choose a clever combination of formats which allow us the benefits of a national buy, but delivered at a local level for a medium weight advertising campaign City of London Alloa Highlands Basingstoke Mansfield Craigavon Hull Blaenau Gwent Rochford Liverpool Ealing Broadway Coventry Roadside 6 sheets StreetTalk Lamppost Banners Bus Supersides Bus Streetliners Super high impact sites ATM Ads Digivans

  5. Roadside formats will deliver mass reach on the street when people may be thinking about littering High stature on the high street Targeted with proximity to point of disposal LamppostBanners ATM ads Phone Kiosks (StreetTalk) Roadside 6 sheets Illuminated, animated, high dwell time Major high street coverage, building frequency quickly

  6. Bus Supersides & Streetliners talk directly to pedestrians, adding strong coverage in town centres Bus Superside Talk directly to pedestrians with frequency as buses travel through town and city centres Large image ad on the high street – attention with stature Bus Streetliner

  7. In some towns, the inventory available is limited, so we have bolstered with mobile media Digivans Animated image – eye catching (especially in poor weather) and therefore more memorable

  8. We’re also looking into some highly impactful banners as support for launch activities in the City of London

  9. Liverpool media wall is a unique, huge impact opportunity in a high footfall area A high quality LED media wall, located in the centre of Liverpool, opposite Lime Street Station and delivering huge impact. We will utilise its full motion capabilities to showcase all 5 creative

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