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Graphic Communication

Graphic Communication. Colour Theory. Primary Colours. Red. Yellow. Blue. Secondary Colours. Green. Orange. Violet. Tertiary Colours. Red-Orange. Red-Violet. Violet-Blue. Blue-Green. Green-Yellow. Yellow-Orange. The Colour Wheel. Colours and Moods. Red. Warm Exciting

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Graphic Communication

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  1. Graphic Communication Colour Theory

  2. Primary Colours • Red • Yellow • Blue

  3. Secondary Colours • Green • Orange • Violet

  4. Tertiary Colours • Red-Orange • Red-Violet • Violet-Blue • Blue-Green • Green-Yellow • Yellow-Orange

  5. The Colour Wheel

  6. Colours and Moods • Red • Warm • Exciting • Passionate • Dangerous • Angry

  7. Colours and Moods • Orange • Warm • Happy • Sunny • Cheerful • Full of Energy

  8. Colours and Moods • Yellow • Warm • Happy • Sunny • Cheerful • Bright – Most Easily Seen

  9. Colours and Moods • Green • Cool • Restful • Natural • Calm • Fresh

  10. Colours and Moods • Blue • Cool • Conservative • Sophisticated • Formal • Elegant

  11. Colours and Moods • Purple • Rich • Regal • Pompous • Luxurious

  12. Colours and Moods • White • Hygienic • Clean • Pure

  13. Harmony and Contrast • Harmony • Colours close to each other on colour wheel • Easy on the eye • Creates a relaxing image

  14. Harmony and Contrast • Contrast • Colours far apart on the colour wheel • Eye catching • Makes objects stand out • Complimentary e.g. the green makes the red look redder, and the red makes the the green look greener

  15. Warm and Cool Colours Warm Cool • Reds, Yellows, Oranges • Advancing Colours e.g. appear to be closer • Blues, Greens, Violets • Receding Colours e.g. appear to be further away

  16. Tints and Shades Tint Shade • Add white to make a tint • Pale pastel colours give the impression of softness • Add black or grey to add a shade • Dark shades make objects appear heavy

  17. Tips for Choosing a Colour Scheme • Any colours near each other (within any third of the colour wheel) will always work together to create a harmonious colour scheme or • Any two colours which are opposite each other on the colour wheel look good together and make a bold statement or • Any three colours which are equally spaced on the colour wheel work together to make an exciting scheme

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