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Whisper Future Features Initiative

The Super 8 pod focuses on enhancing Whisper's status as the media company of the future by implementing video background support, updating image and video repositories, revamping user interface design, conducting user tests, and establishing key performance indicators. The team aims to increase the percentage of monthly active users generating Whispers, driving user engagement and retention. Target: 44% of MAU creating Whispers by August 30th.

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Whisper Future Features Initiative

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  1. Whisper Template

  2. Objectives The Super 8 pod will be working on features that will further cement Whisper’s position as the media company of the future. • Design & implement video background support • Refactor image repo & create video repo • Overhaul create flow user interface • Run structured user tests & create replicable process

  3. KPI #1: % of MAU Creating Whispers Patrick Mandia, Brian Waxham, • Focused on driving creates from a larger % of the total MAU • Increase in MAU create % forms a virtuous circle • Users who create have +15% D7 retention. More users creating = more users retained May Benchmark 41% of MAU creating August 30th Goal (30 day trailing) 44% of MAU creating

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