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Whisper Template. Objectives. The Super 8 pod will be working on features that will further cement Whisper’s position as the media company of the future. Design & implement video background support Refactor image repo & create video repo Overhaul create flow user interface
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Objectives The Super 8 pod will be working on features that will further cement Whisper’s position as the media company of the future. • Design & implement video background support • Refactor image repo & create video repo • Overhaul create flow user interface • Run structured user tests & create replicable process
KPI #1: % of MAU Creating Whispers Patrick Mandia, Brian Waxham, • Focused on driving creates from a larger % of the total MAU • Increase in MAU create % forms a virtuous circle • Users who create have +15% D7 retention. More users creating = more users retained May Benchmark 41% of MAU creating August 30th Goal (30 day trailing) 44% of MAU creating