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The Power of Geo-Fencing

Geofencing works locally and targets a specific amount of people which means geofencing marketing is more goal oriented and more focused. <br>

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The Power of Geo-Fencing

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  1. The Power of Geo-Fencing If you are a small scale business, you might have had heard about the word geo-fencing and you also might have heard what it does. So we won’t go to that. However, geo-fencing basically is a new age marketing technique that uses your store’s and your customer’s location in order to provide them some push notifications or SMS showing your latest arrivals, coupons, discounts and offers and many more. Unlike the traditional marketing, geo-fencing works locally and targets a specific amount of people which means geo-fencing marketing is more goal oriented and more focused. The power of geo-fencing is well known and well-versed among the people who have been using the same and being benefited since a long time.

  2. How Geo-fencing for your business proves to be a powerful tool?

  3. There are so many ways geo-fencing helps you in your business. The most important thing you get from geo-fencing that you can understand your customer’s psyche. As you have the privilege to know where your customer is going, how many times they have visited a particular place or how many times they have visited your competition store—these things give you a clear idea about your customer’s likes and dislikes. However, in other benefits, geo-fencing also enhances your sales locally. How? Because it targets the potential customers in your locality, to be precise it targets the customers in a particular geographical area and sends them some of the best promotions via push notifications and SMS as you choose them.

  4. When it comes to keeping track of the main things that brings customers to your store, geo-fencing helps. It might not be possible for you to know the exact reason why you are getting so many footfalls lately. But geo-fencing can tell you. For instance, if you have provided some offers or discounts through geo-fencing push notification, then your customers are here for that particular service or offer of yours. So that you know what offers benefit your business the most. Geo-fencing also makes your store popular among the localities. People know your store name; they know your products, when you get more footfalls, those customers talk about your service and products to their friends and family. And the cycle goes on. In one word, geo-fencing marketing is one of the cheapest ways of marketing that helps you on a greater note. Unlike the traditional marketing it isn’t costly; it doesn’t unnecessarily target a whole bunch of people and yet provides you transformative results.

  5. Contact us: Copley Advertising Geofencing mobile advertising Located: Brookline, Massachusetts, United States Phone no. +1 617-651-2249 Website: http://copleyadvertising.com/

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