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What is Geofencing and How It Has Effect The Mobile Marketing?

Mobile Geo-fencing marketing has become the new face of the mobile marketing because of the location base intelligence.

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What is Geofencing and How It Has Effect The Mobile Marketing?

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  1. What is Geofencing and How It Has Effect The Mobile Marketing? As the world is progressing in the technologies which overtaking another as the minute passes and their uses has spread everywhere. The marketing platform is no different. As we know desktops are very advanced technological device which has numerous application but this position is taken by the new featured mobiles just in pass few years and become the most used device to access the internet browsing. As a result the integration in the mobile market has highly increased and location intelligence has become the main key.

  2. Mobile Geo-fencing marketing has become the new face of the mobile marketing because of the location base intelligence. Now of us must be wondering what is geo-fencing as the technology is new and most of us not even heard about it. As an example if we take a book shop has creates a geo-fence around their physical location covering approximately one or two mile radius. When a customer enter their geo-fence and opted in to receive then they will receive a coupon that is generated by the action due to entering the fence. Because of this the extra sell of the book shop will increase.

  3. Geo-fencing has a considerable function and benefits in mobile marketing to increase one business. One can have lot of beneficial factor in their business by applying geo-fencing mobile marketing, some of which are: Effect in outdoor advertisement: To know the customers movement market researcher can set a geo-fence out of home which help them to tell if a customer is nearby. Feedback time: A proper feedback is that which is taken while ones memory of that particular thing is fresh. With the help of geo-fencing feedback can be done while a customer’s experience is fresh and it is done when the customer enter or exit the place and trigger an alert.

  4. Analyze your competitor: Researcher can gain data of their Competitors Company just by setting a geo-fence perimeter around them. It will help them to analyze the reason why the customers’ rate is higher in one then the other. As we seen above there are other benefits also available in geo-fencing and with the increasing competition in the market its use will also increase.

  5. Contactus: Copley Advertising Geofencing mobile advertising Located: Brookline Massachusetts United States Phone no. +1 617-651-2249 Website: http://copleyadvertising.com/

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