1 / 8

Revenues Beyond Retail

Revenues Beyond Retail. Setting T he Stage. SPONSOR LOGO. Amazon’s “Other” Revenues. AWS: Leading cloud s ervices provider Marketplace: 3 rd party sellers on Amazon Advertising: 3 rd party advertiser on Amazon RW Baird: only 10% of revenues but more than half of total operating profit.

cora
Download Presentation

Revenues Beyond Retail

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Revenues Beyond Retail Setting The Stage SPONSOR LOGO

  2. Amazon’s “Other” Revenues • AWS: Leading cloud services provider • Marketplace: 3rd party sellers on Amazon • Advertising: 3rd party advertiser on Amazon • RW Baird: only 10% of revenues but more than half of total operating profit

  3. Source: RW Baird

  4. Amazon’s Ad Business • Quietly Lunched in 2006 • Grown to hundreds of staff • Multiple ad formats: banners, SEM, sponsored listings • Estimates of from $600m to $1b in high margin revenues per year

  5. Marketplace >2m sellers • Powers unparalleled assortment depth and breadth -- plus data • Over $4b in marketplace sales (2011) McKinsey & Co. Source: Internet Retailer, Forrester

  6. Inventory + Marketplace + Ads = Relevance “Where did you begin the research for your most recent online purchase?” Source: Forrester

  7. Why This Isn’t Just Google’s Problem “If we think about Amazon in two worlds, one world is an Amazon with ads and lower prices. Another world is an Amazon with no ads and higher prices. Which one would we choose? …we would take Amazon with ads and lower prices.” -Lisa Utzschneider, Global Head of Advertising, Amazon.com

More Related