Best Practices of YouTube Marketing

1. Presented by Gadhamsetty Ramesh Best Practices of YouTube Marketing

2. About YouTube Founders Facts YouTube Marketing Best Practices of YouTube Marketing YouTube Insight Agenda

3. YouTube is an internetwebsitethatspecializes in publishinguser-postedvideoclips. As ofearly 2007 YouTube isoneofthe top tenmostpopularwebsites on theinternet. WHAT IS YOUTUBE ?

4. Founders Chad Hurley Co-founder and CEO of YouTube Steve Chen Job Co-founder and CTO of YouTube Jawed Karim Co-founder

5. YouTube domain : 14th Feb, 2005 • 70% of YouTube’s traffic comes from outside the U.S • Average person spends 15 minutes a day on YouTube • The first video was posted by Jawed Karim on April 23rd. 2005. “Me at Zoo” • Lady Gaga’s “Bad Romance” the most popular video on YouTube, has been viewed 250 million times. facts http://www.onlineschools.org/blog/youtube/

6. Best Marketing tool No restrictions Comments More diverse your products & services, the more customer you have Reach every one YouTube Marketing

7. Create and Customize Your Own Channel Upload all videos Promote Your Video Leave Video Responses Create Short Form Viral Content Annotations Best practices

8. Organize videos • Advantages of having YouTube channel • Ability to arrange all in a single location with YouTube URL • Linking to your website URL • Chance of creating playlists 1. Create and Customize Your Own Channel

9. Customizing Features • Bulletin • Settings • Theme & Color • Modules • Tip • Video and Playlists 1. Create and Customize Your Own Channel cont..

10. Open all videos to YouTube • Provide • Searchable titles • Descriptions • Tags • Keep videos up to date • Keep content fresh with regular updates 2. Upload all videos

11. YouTube provides number of self-promotion opportunities • Embed your videos in your blog • Email your YouTube link • Write an article about your video and post it to article directories and forums • Post your video to LinkedIn, Facebook, Twitter and your other social networks 3. Promote Your Video

12. Leave video response to another user’s clip The videos can be of previously downloaded, uploaded there and then, or direct from your webcam 4. Leave video Responses • Important things to remember • Keep it relevant • Choose your target video well • Strike at the right time

13. Attractive, Informative Videos of 5 minutes or less If video size is large do segments 5. Create Short Form Viral Content

14. Video Annotations is a new way for you to add interactive commentary to your videos! • Types of Annotations • Speech Bubbles • Notes • Spotlight • Entire Annotation part • Use Annotation: • For background information • For creating stories • For linking to other videos 6. Annotation

15. The Bed Intruder song (http://www.youtube.com/watch?v=hMtZfW2z9dw&feature=player_embedded) • TIK TOK KESHA Parody (http://www.youtube.com/watch?v=d7n8GqewJ2M&feature=player_embedded) • Greyson Chance Singing Paparazzi- Lady Gaga (http://www.youtube.com/watch?v=bxDlC7YV5is&feature=player_embedded) • Annoying Orange Wazzup ( http://www.youtube.com/watch?v=cL_qGMfbtAk&feature=player_embedded) • Old Spice | The Man Your Man Could Smell Like ( http://www.youtube.com/watch?v=owGykVbfgUE&feature=player_embedded ) Top 5 youtube videos of 2010

16. YouTube’s analytics and reporting tool • Features • Number of views/relative popularity over an interactive timeline • Information on how people came to discover your video • Demographic information of those watching your videos • How the community is engaging with your video • Relative audience attention as they watch your video YouTube Insight

17. View & Popularity YouTube in Action

18. Where did my Views come from? YouTube in Action

19. Who is watching my Videos? YouTube in Action

20. Community Track no. of ratings, comments or favorites within a period per view Track from which the country the Viewers are. YouTube in Action