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Content marketing has been around for a while now. But few businesses are actually deriving value from their content marketing efforts. It's not easy to understand why – at a time when we're bombarded by content of all type on our desktops, mobile phones, tablets and through traditional channels
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By Godot Media Smart Content for Smart Businesses www.godotmedia.com Three Best Practices of Content Marketing
#1 Making sure your content has intrinsic value • Memes and funny videos no doubt cut the mustard with the average consumer, but do they actually make your brand appear like a reliable authority or attract shares as consistently as you may want? Not really. • Consumers want content that is actually useful to them, something that guides their actions or helps them plan, buy or gain an educated perspective. • Useful content is the easiest way to build trust, and shared more often than frivolous content.
#2 Placing your content on your prospects' online hang-out zones • Americans spend 80 per cent of their online time on 15 or less sites. • To position your website more attractively, you can consider pull marketing techniques. • Repackage the key content assets residing on your website to attract your target audience on channels where they're flocking to: Facebook, Twitter, LinkedIn and more.
#3 Trying to create the best solution: • Create content that meets the needs of your target audience effectively and completely. • Companies using this approach have benefited most from content marketing. • So whether it is a mobile app or an ebook that you are creating, cover all bases and make it the best app/ebook you can.
