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Go Where the Teens Are! Using Internet and Mobile Technology. RuthAnn Goradia RN, MSN, MPH Denine Gronseth RNC, BSN, NCSN Wesley Pak, MBA. Technology Trends.
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Go Where the Teens Are! Using Internet and Mobile Technology RuthAnn Goradia RN, MSN, MPH Denine Gronseth RNC, BSN, NCSN Wesley Pak, MBA
Technology Trends Americans under age 40 are as likely to donate to Japan disaster relief through electronic means as traditional means like the phone or postal mail.
Technology Trends Nearly half of all American adults (47%) report that they get at least some local news and information on their cell phone or tablet computer.
Technology Trends Information sought out on mobile platforms is practical and real time 42% of mobile device owners report getting weather updates 37% get material about restaurants or other local businesses on their phones or tablets
Digital Native – Born 1994 PCs are 19 years old Video games are 47 years old - missile simulator in 1947 Pong is 22 years old
Digital native – Born 1994 Tim Berners-Lee creates World Wide Web and releases the software broadly in 1991.
Digital native – Born 1994 Commercial cell phones are 16 years old The first text message was sent in December 1992
Digital native – Age 2 and 3 Blogs – 1997, 1999, 2001, 2003 Palm Pilot – 1996
Digital Native – Age 5 Napster - 1999 TiVo – 1999
Digital native – 2nd, 3rd & 4th Grade Wikipedia - 2001 iPod – 2002 iTunes -- 2003
Digital Native – 4th Grade Skype-2003 Flickr - 2003
Digital native – 4th and 5th Grade MySpace - 2003 Facebook - 2004
Digital native – 5th and 6th Grade Podcasts – 2004 YouTube – 2005
Digital native – 7th and 8th Grade Twitter – 2006 Kindle – 2007
Internet & Mobile Technology-Health Communication • Examples of organizations: • CDC • Health and Human Service • Departments of Health • MyPyramid teensource.org
Internet & Mobile Technology-Health Communication Research • Pub Med search..not a lot of research • Social Networks • Engaging hard to reach populations (Levine, D., Madsen, A., Barar, R., Santelli, J. & Bull, S., 2011; Rock, M., 2010) • Sexual health behaviors among homeless youth (Young, S. & Rice, E., 2011) • Text Messaging • HIV prevention (Juzang, I., Fortune, T., Black, S., Wright, E. & Bull, S., 2011) • Smoking cessation (Whittaker, R., Borland, R., Bullen, C., Lin, R., McRobbie, H. & Rodgers, A., 2009) • Methamphetamine use (Reback, C., Ling, D., Shoptaw, S. & Ronde, J., 2010)
Youth Focus Group Overview Asthma education for high school students Traditional methods vs. go to where they are If we build it…will they come??? Ask them
Youth Focus Group Overview Focus group organization and development Recruitment, incentives, transportation Permission Location Question development Facilitator
Youth Focus Group Results Liked idea of using social network sites for asthma/diabetes information Facebook : social networking site used most frequently Concern about reliability of health information No concern about computer access or confidentiality
Youth Focus Group Results • Specific thoughts about information to be on site • Specific thoughts about marketing the site • Summary: • If we build it, they will come • They want input into design and content • They want accurate information • They don’t want it to be “cheesy”
Youth Advisory Group Engaging youth Input on development and marketing
A Vision of K-12 Students Today Video http://www1.teachertube.com/members/viewVideo.php?title=A_Vision_of_K_12_Students_Today&video_id=12272
The motion picture is destined to revolutionize our educational system and that in a few years it will supplant largely, if not entirely, the use of textbooks. - Thomas Edison (1922)
“Radio receiver will be as common in the classroom as the blackboard and radio instruction will be integrated into school life.” • Benjamin Darrow (1932) • (Founder of the Ohio School of the Air)
The focus is on using multimedia technology as an aid to human cognition
Create RLO knowledge Place it on appropriate knowledge-typed folder Review RLO knowledge Push new content to the Facebook Post approved content on to the website Approve RLO knowledge Review feedbacks from audience Improve content Evaluate Process Diagram
References Juzang, I., Fortune, T., Black, S., Wright, E. & Bull, S. (2011). A pilot programme using mobile phones for HIV prevention. Journal of Telemedicine and Telecare, 26. Lenhart, A., Ling, R., Campbell, S. & Purcell, K. (2010). Teens and Mobile Phones. Retrieved from Lenhart, A., Purcell, K., Smith, A. & Zickuhr, K. (2010). Social Media & Mobile Internet Use Among Teens and Young Adults. Retrieved from Levine, D., Madsen, A., Wright, E., Barar, R., Santelli, J. & Bull, S. (2011). Formative Research on MySpace: Online Methods to Engage Hard-to-Reach Populations. Journal of Health Communication, 9, 1-7 Purcell, K. & Dimock, M. (2011). Americans under age 40 are as likely to donate to Japan disaster relief through electronic means as traditional means. Retrieved from http://www.pewinternet.org/Reports/2011/Japan-Donations.aspx Purcell, K., Rainie, L., Rosenstiel, T. & Mitchell, A. (2011). How mobile devices are changing community information environments. Retrieved from http://www.pewinternet.org/Reports/2011/Local-mobile-news.aspx Rainie, L. (2009, November 16). Teens in the digital age. PowerPoint Lecture presented in Washington, DC. Reback, C., Ling, D., Shoptaw, S. & Rohde, J. (2010). Developing a text messaging risk reduction intervention for methamphetamine-using MSM: Research Note. The Open AIDS Journal, 14(4), 166-122. Rock, M. (2010). Harnessing social networks along with consumer-driven electronic communication technologies to identify and engage members of “hard-to-reach” populations: a methodological case report. BMC Medical Research Methodology, 10(8). Whittaker, R., Borland, R., Bullen, C., Lin, R., McRobbie, H. & Rodgers, A. (2009). Mobile phone-based interventions for smoking cessation. Cochrane Reviews, 7(4). Wikipedia (2011). Skype. Retrieved from http://en.wikipedia.org/wiki/Skype Wikipedia (2011). Text Messaging. Retrieved from http://en.wikipedia.org/wiki/Text_messaging Young, S. & Rice, E. (2011). Online social networking technologies, HIV knowledge, and sexual risk and testing behaviors among homeless youth. AIDS and Behavior, 15(2), 253-260.