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COPYWRITING

COPYWRITING. Members of the group. Awkash Lunju Bintang Suwanda Dina Desiana Fany Rifkoh Melia Niaratna Apsari. POND’S. Flawless White. Love Conquers All. Guidelines for writing television copy. Use the video Support the video Coordinate the audio with the video

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COPYWRITING

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  1. COPYWRITING

  2. Members of the group • Awkash Lunju • Bintang Suwanda • Dina Desiana • Fany Rifkoh • Melia • Niaratna Apsari

  3. POND’S Flawless White Love Conquers All

  4. Guidelines for writing television copy • Use the video • Support the video • Coordinate the audio with the video • Entertain but sell the brand • Be flexible 6.Use copy judiciously 7. Reflect the brand’s personality and image 8. Build campaigns

  5. Use the video • Yes, the ad of Pond’s Flawless White (Love Conquers All) • The video supports the product because the storyline about a woman’s story.

  6. Support the video • The ad presents a storyline that makes the viewers know the greatness of ponds within 7 days.

  7. Coordinate the audio with the video • Yes, the audio supports the video (with the drama effect sound). There’s no verbal communication. The music supports the video in every situation, like when there’s a happy scene the music plays happy tunes. When there’s sad scene the music plays sad tunes. When Tom’s mother is angry, there’s a loud tunes.

  8. Entertain but sell the brand • The advertisement can entertain some viewers (who love drama, ex: mothers & women ) and sell the brand. Before After

  9. Be flexible • Yes, this video is flexible for consumer and customer (include the men who want to buy it for their wife or women).

  10. Use copy judiciously • There’s no verbal communication in this ad but this video is able to show this product works in 7 days.

  11. Reflect the brand’s personality and image • Yes, the ad reflects the brand’s personality and image with the concept “White is Beautiful”.

  12. Build campaigns • Campaign: white is beautiful and flawless (its their standard of beauty).

  13. Thank you

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