SAP Crystal Presentation Design Grow Campaign

1. SAP Crystal Presentation Design Giveaway & Grow Campaign Partner Led Demand Gen Program June 15, 2010

2. SAP Crystal Presentation Design Giveaway & Grow CampaignPartner-led Demand Generation Program (PLDG) Overview • Objective - Create SAP Presentation Design installed base and harvest (monetize) it to drive incremental revenue Reseller PLDG • Target: Director and below across LOB and IT • Primary Message: Now that you have experienced the power of SAP Crystal Presentation Design, drive better decision making across your entire organization by upgrading to complementary products • Execution Strategy: Enable partners to leverage Crystal Presentation Design Giveaway & Grow Campaign and drive incremental revenue via cross-sell and up-sell campaign tactics and sales engagement • Primary Cross-sell Product Focus: SAP Crystal Reports Server, SAP Crystal Dashboard Design, and SAP Crystal Presentation Enterprise • Campaign in a Box Deliverables: • Getting Started Presentation • Partner-branded offer eDM and banners • Partner-branded registration page to DL Crystal Presentation • Partner-branded cross-sell/up-sell follow-up emails • Online reporting for partners to download names captured • Tele call-down script Campaign in a Box CRIC* Partner Managers Distributors/ Resellers Banner eDMs End Users Partner-Branded Offer RegistrationPages Name Capture *CRIC = Crystal Reseller Information Center

3. Campaign in a Box - Overview The SAP Crystal Presentation Design Giveaway & Grow Campaign utilizes an automatedonline tool that enables resellers to offer SAP Crystal Presentation Design software at no cost and enables partners to drive incremental revenue via cross-sell marketing and sales activities. 1. Once a reseller signs up online, a unique reseller-branded Web site is generated for end users to register and download the offer. User Registration Download Page User Registration Download Page 2. Names captured through a reseller will only be accessible to that specific reseller and will not be included in SAP in-house mailing lists or CRM systems. User Registration Download Page 3. Reseller-branded follow-up emails are sent by the online tool with a “call to action” to contact that specific reseller for SAP Crystal solutions. View & Download View & Download View & Download Name Capture Follow-Up E-Mail Name Capture Follow-Up E-Mail Name Capture Follow-Up E-Mail

4. “Campaign in a Box“ Assets 3. Online Report/Download Names 1. Reseller-Branded End-User Registration Page 2. Reseller-Branded eDMs and Banners 4. Reseller-Branded Follow-up Emails Reseller contact information

5. Follow-up Emails • Reseller-branded follow up emails will be sent to end users who downloaded the software: • Follow-up eDMs CTA: Contact SAP reseller for Crystal solutions with more advanced functionality • Cross-Sell Products: SAP Crystal Dashboard Design, SAP Crystal Presentation Enterprise and SAP Crystal Reports Server • Emails contain specific reseller’s name, logo and contact eMail #2 eMail #1

6. Rollout Timeline and Contacts • EMEA • Nathalie Aspinall • n.aspinall@sap.comEnglish - June 14 • German - early Sept. • French - early Sept. • Spanish (EMEA) - early Sept. • Italian - early Sept. • Swedish - early Sept. • Dutch - early Sept. • North America • Debi Beatty • debi.beatty@sap.com • English - June 14 • Latin America • Vanessa Zillig • vanessa.zillig@sap.com • Spanish (CO) - early July • Portuguese (BR) - early July • APJ • Gautam Agarwal • gautam.agarwal@sap.com • English -June 14 • Chinese (Traditional) - late July • Chinese (Simplified) - late July • Japanese - late July • Korean - late July • Go to CRYSTAL RESELLER INFORMATION CENTERfor more information