1 / 29

LK Kafé

™. Fatima Khan & Comfort Laryea. LK Kafé. Mission Statement: Our mission is to bring a new and improved hot beverages that warms the heart and soothes the taste buds. We provide our consumers a more delicious choice when choosing caffeinated beverages.

coty
Download Presentation

LK Kafé

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ™ Fatima Khan & Comfort Laryea LK Kafé

  2. Mission Statement: Our mission is to bring a new and improved hot beverages that warms the heart and soothes the taste buds. We provide our consumers a more delicious choice when choosing caffeinated beverages. Vision Statement: Our Vision is to expand our LK Kafé into the international market. Also, introducing our new hot drink to consumers all around the world and becoming one of the top favored industries, like Tim Horton's and Starbucks within our 3 years of expansion. Our Mission and vision statement

  3. Started in 2000, located in Toronto This company supplies ingredients for various Cappuccino hot drinks to Tim Hortons. Powder mixes include: French Vanilla, Hot Chocolate, English Toffee, Original Cappuccino, Choconilla Cappuccino (2008) 2009: French Laccino Revenue: $ 6, 930, 000 million/year History of our Company

  4. Automated Production system (coffee machines) Manual Production system Inventory Control Types of production methods • Trademark and Patents • register our trademark: to have exclusive ownership of our company name. • patent: to have exclusive right to make, sell, and use our product in Norway. (basic cost will be NOK 1100). ™ LK Kafé ™

  5. NEW PRODUCT:FRENCH LACCINO A superior beverage A different taste in your mouth Made by mixing French vanilla powder and English Toffee powder, milk, cinnamon and sugar to give it the sweet taste. Liten: NOK 9.2 Medium: NOK 15.3 Stor: NOK 21.4 SM: $1.50 MD: $2.50 LG: $3.50 100% Deliciously satisfying Taste

  6. Distribution: • sorting the different flavours, • storing them in our restaurant (Norway) and our company (Canada) • Ordering: products to Norway, and supplies to our company in Canada. • Retailing: selling our drinks at our restaurants. • Promotion • Advertising

  7. Kaffehuset Friele AS • Joh Johannson Kaffe AS • Multinational Company: • Nestlé Norge AS • Tea Company • Haugen-Gruppen A/S • Coop Norge • 50 Years with 900, 000 members • 15.6% of the market share • 1060 shops COMPETITIONS in Norway

  8. Located in Northern Europe, bordering the North Sea and the North Atlantic Ocean, West of Sweden. Oslo=Capital 4,660,539 people. $1 Canadian= NOK 6.12 Norwegian Kroner NOK 1= $0.16 Canadian Strong tradition for drinking coffee Coffee introduced in 1600’s and major growth in mid 1800s Target: younger generations (15+) Norway…

  9. Marriage is not a requirement Jante Law: teaches the Norwegians to be more modest and not be critical of others. Believe to be egalitarian people Capitalist economy; free market capitalist Government controls: petroleum sector, finances agriculture and fishing, light resources Its dependence on international trade GDP per Capita: $58, 600 in 2009 (NOK 358, 439) CULTURE & ECONOMY

  10. Mix of customary law, civil law and common law Norway does not overturn ancient customary law when writing new legislation Long tradition of codification and centralization Legal Aspects of Norway

  11. OUR PLANS…

  12. Most Populated Areas Need about $2, 885,000 to cover the cost of building our restaurant, importing required materials, taxes, and marketing strategies. It will cost about $800,000/restaurant for a total of $3, 200,000. We will invest $315, 000

  13. TRONDHEIM

  14. BERGEN

  15. STAVANGER

  16. Human Resources Management • Polycentric Approach • 3.2% unemployment rate (2009) • hire Norwegians to run our store • Better advertising communication • Know what people want • More familiar with culture

  17. MARKETING & Advertising • Locations: amusement parks, national parks, at public transportation areas. • Benefit of Norwegian Employees: better at communicating and attracting customers. Make effective advertisements. ™ LK Kafé ™

  18. Advertisements

  19. THANKYOU

More Related