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Get inspired by Tom Peters' seminar on innovation and reinvention in the age of passion. Learn how to thrive in the rapidly changing business world.
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Distinct or … ExtinctTom Peters Seminar2000Lincoln MercuryeFutures ForumSeattle18 August 2000
An Age of Passion:1 Year = 1.5 Wal*Marts03.27.99: $167B03.27.00: $555BP.S.: Wal*Mart = #8 in 2000
It Makes John Chambers Smile!“We have in our house, among two working parents, two teens and an 8-year-old, five computers (both Mac and Windows), four cell phones, seven phone lines, two Palm Pilots, one DSL, two ISP connections, a collection of personal domain names, a CD burner, a scanner and one AOL account.”Michael Wolff, writer [as reported in New York 06.00]
No Wiggle Room!“Incrementalism is innovation’s worst enemy.” Nicholas Negroponte
“It means nothing less than the total reinvention of this company.”
“This whole ebusiness movement is the most significant thing I’ve seen in my business career.”
“There is probably going to be more confusion in the business world in the next decade than there has been in any decade in history.”Steve Case (2-00)
NOW THAT’S B-I-G!“The period 2000-2002 will bring the single greatest change in worldwide economic and business conditions since we came down from the trees.”David Schneider & Grady Means, MetaCapitalism
“There’s going to be a fundamental change in the global economy unlike anything we have had since the cavemen began bartering.”Arnold Baker, Chief Economist, Sandia National Laboratories
Part I: Brand InsidePart II: Brand OutsidePart III: Brand Leadership
“We want to be the air traffic controllers of electrons.”Bob Nardelli, GE Power Systems
[Pervasive “Risk Markets”“For a dollar a month, an Ohio insurance company will rent you a GPS receiver to install in your car. As part of your policy, it signals how often, when, and which highways you drive and into which neighborhoods you go. The premium you pay reflects your actual driving risk.”Stan Davis & Christopher Meyer, futureWEALTH]
“When land was the scarce resource, nations battled over it. The same is happening now for talented people.”Stan Davis & Christopher Meyer, futureWEALTH
“This is the Age of Ageism: The real innovator’s dilemma isn’t ‘disruptive technologies;’ it’s the relentless rise of the quasi-adolescents who wield them.”Michael Schrage
“A good plant engineer in a paper mill may create $100K to $300K in value per year. An outstanding software product developer may create a product worth $1M to $300M. Talented people are less likely to wait their turn. We used to view young people as trainees; now they are authorities. Arguably this is the first time the older generation can – and must – leverage the younger generation very early in their careers”Ed Michaels, War for Talent (05.17.00)
There is no “talent shortage” … if…you are a GPTW**Great Place To Work
“TAKE THIS QUICK QUIZ: Who manages more things at once? Who puts more effort into their appearance? Who usually takes care of the details? Who finds it easier to meet new people? Who asks more questions in a conversation? Who is a better listener? Who has more interest in communication skills? Who is more inclined to get involved? Who encourages harmony and agreement? Who has better intuition? Who works with a longer ‘to do’ list? Who enjoys a recap to the day’s events? Who is better at keeping in touch with others?”Source: Selling Is a Woman’s Game: 15 Powerful Reasons Why Women Can Outsell Men, Nicki Joy & Susan Kane-Benson
Part I: Brand InsidePart II: Brand OutsidePart III: Brand Leadership
“The ‘surplus society’ has a surplus of similar companies, employing similar people, with similar educational backgrounds, coming up with similarideas, producing similar things, with similarprices and similar quality.”Kjell Nordstrom and Jonas Ridderstrale,Funky Business
“Wealth in this new regime flows directly from innovation, not optimization. That is, wealth is not gained by perfecting the known, but by imperfectly seizing the unknown.”Kevin Kelly, New Rules for the New Economy
Brand OutsideStrategy 2:Use E-Commerce toRe-inventEverything!
Tomorrow Today: Cisco!87% of $20B*(Cisco Connection ONLINE)Save $500M(service and tech support)* = $48,000,000 … per DAY
Enron: $400B in annual on-line trading transactions. [50% total bus.] Much stimulated by the Web per se.Schwab: $25B per week in asset transactions [80% of trades] [Transition to e.Schwab: Rev. fell, then quickly doubled]
W.W. Grainger*2X phone/fax*$220B “MRO” market (per Business 2.0/02-00)
Tomorrow Today: Cisco!87% of $20B(Cisco Connection ONLINE)Save $500M(service and tech support)C.Sat e >> C.Sat HCustomer Engineer Chat Rooms/CollaborativeDesign ($1B “free” consulting)
Cherry PickingVertical MarketsPlasticsnet.com: $370B; sellers pay $5K to $8K for “storefront”; 5% to 10% cut Hook: community services (database, catalogs, forums, industry job bank, etc.)
The Motley Fool Secret?“Strangers helping strangers”“Fools’ Logic,” IW
Bruce Butterfield, CEO, The Forbes Group …“self-forming groups”“catalyst for community”“participant-determined world”Source: Association Executive 4/00
B2C Success“Genuine brand strength”“Build community”Source: Geoffrey Moore
Welcome toD.I.Y. Nation!“Changes in business processes will emphasize self service. Your costs as a business go down and perceived service goes up because customers are conducting it themselves.” Ray Lane, Oracle
Shop in your UnderwearSource: SM’d logo for www.ae.comae = American Eagle Outfitters
Anne Busquet/ American ExpressNot: “Age of the Internet”Is: “Age of Customer Control”
I’net Freedom ManifestoI AM IN CHARGE HERE! I CAN DO WHATEVER I NEED OR WANT TO DO WHENEVER I WANT TO DO IT!
I Can Immediately …Shop for $1,000,000 homes or $1.95 office supplies, at best price and with best advisorsManage all my financial dealingsWork with my doc, or world’s best medical experts, or humble support groups, on any health issueRecruit talent to help me with any projectDevelop professional docs collaboratively, with anyoneShare my ideas with the worldChat with anyone, anywhereResearch anythingTake a course on any topic, from cooking to softwareStay in touch with my 90 year old momPlay a gajillion games to while away the time