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Service Assurance 2.0 Next-Gen Solutions for an All-IP Environment. Patrick Joggerst EVP, Carrier Services and Solutions Aricent. All-IP – The market i mperative. The number of residential VoIP subscribers increased 19% in 2010 to 157 million worldwide Source: Infonetics.
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Service Assurance 2.0 Next-Gen Solutions for an All-IP Environment Patrick Joggerst EVP, Carrier Services and Solutions Aricent
All-IP – The market imperative The number of residential VoIP subscribers increased 19% in 2010 to 157 millionworldwide Source: Infonetics From now till 2014, mobile broadband users, smart terminals and other equipment will grow 4 to 5 times,while users accessing applications through these devices will grow from 9 to 10 times, and the resulting mobile traffic will experience a30 to 40 times growth.Source: Communications Weekly Online LTE mobile broadband subscribers are expected to exceed 300 million globally by 2015 Source: Juniper Research The global opportunity in creating new connected experiences using devices, connectivity, and content will reach $2 trillion by 2014 Source: Yankee Group
What it means for you The days of “good enough” service are over The operatorcustomer experience & service enabler
Impact of all-IP on OSS-BSS • Single integrated view of network, application, and events • Real-time visibility into infrastructure • Single window management of partners, applications, performance • Flexible service delivery framework • Solid security for customers, partners and employees
Impact on business modelsConsider M2M… 50 billion devices predicted to be connectable by 2020 How will you support thebehaviorof your M2M service? Real-Time? Periodic? Intermittent?
Impact on business modelsConsider M2M… • Even the Most Breathtaking M2M Offering Needs to Work SUCCESSFULLY – and RELIABLY
Redefining service assurance for all-IP QoE is the Key Differentiator QoS standards across all services need to be consistent
Service Assurance: Before-Looking at the Network First SERVICE DOWN AND UP TIMES TROUBLE TICKETS
All-IP service assurance-Looking at the customer first Does the Service Fulfill my Customer’s Need? How will you know?
All-IP customer experience What was offered, what wasreceived, what was perceived? How do you rate the Quality and Value of your service? Under what conditions? How does that information influence the way in which services are delivered? What methods are used to measure changes in service delivery?
Enabling all-IP service assurance Considerations • Integrating customer facing systems with network and IT monitoring systems • Developing fault isolation and troubleshooting between user environment, network, IT platform, and applications • Meeting SLAs with associated proactive monitoring • Providing on-line access to real-time performance and usage data
All-IP service assurance must be customer-centric Better Understanding of the Subscriber Experience