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CAMPAIGN MESSAGE

Learn the importance of creating compelling campaign messages to inspire workers, define central issues, and gain public support. Understand the difference between slogans and messages.

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CAMPAIGN MESSAGE

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  1. ITF: Developing strategic campaigns Module Five CAMPAIGN MESSAGE

  2. Campaign message • Describes the campaign clearly and briefly, to the public and workers. • Usually involves social justice. • Different from a slogan. Usually 1-3 sentences. ITF: DEVELOPING STRATEGIC CAMPAIGNS

  3. Why have a campaign message? • To inspire workers. • To define the central issues. • To send a message to the employer. • To win community and public support. ITF: DEVELOPING STRATEGIC CAMPAIGNS

  4. The test of a good campaign message • It fits the situation. • It appeals to the broader community. • It unites the workers. • It is not a slogan. ITF: DEVELOPING STRATEGIC CAMPAIGNS

  5. LAN Peru aviation mechanics – campaign message Warning: Delays and cancellations on LAN and TAM airlines. LAN Peru aviation mechanics have not had a salary increase in 10 years and are only paid ½ of mechanic salaries in Chile and Argentina. ITF: DEVELOPING STRATEGIC CAMPAIGNS

  6. A slogan is a short catchy phrase.A campaign message is the public expression of the campaign. ITF: DEVELOPING STRATEGIC CAMPAIGNS

  7. DHL Turkey – campaign message DHL workers in Turkey have a right to a workplace with decent working conditions and free from discrimination, intimidation, bribery and coercion. The workers deserve the same equality, respect, and freedom as their German counterparts. Slogan: “Respect at DHL Turkey” ITF: DEVELOPING STRATEGIC CAMPAIGNS

  8. Activity: creating a campaign message Aim: to create a campaign message. Tasks: Select a facilitator and time keeper. Gather information: • Name of the employer or key decision maker. • 1-3 workers problems restated as social justice concerns. • Geographic location, if relevant. • 1-2 employer vulnerabilities, if relevant. ITF: DEVELOPING STRATEGIC CAMPAIGNS

  9. Activity: creating a campaign message Imagine you have been asked to write a short headline or a few sentences for the newspaper. Your campaign message should: • be specific to your situation. 2) appeal to the broader community. 3) unite the workers. ITF: DEVELOPING STRATEGIC CAMPAIGNS

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