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Telephony Content Products

Nemesysco offers innovative telephony content products for operators and content providers, including Love Detector, Truth Meter, and Most Fanatic service. These products analyze voice parameters to reveal emotions. Love Detector interprets love signals in the voice, while Truth Meter focuses on honesty detection. Most Fanatic rates callers' passion levels. With real-time indications and reports, these products provide insights for various applications.

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Telephony Content Products

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  1. Telephony Content Products

  2. Nemesysco’s telephony content products • Nemesysco’s offers several telephony content products, for mobile or fixed-line operators and content providers: • Love Detector • Truth Meter • Most Fanatic

  3. Love makes the world go round… • People are forever curious about others’ feelings towards them…and everyone wants to be loved • “Loves me, loves me not…” how can we tell? • Nemesysco Entertainment proudly presents the Love Detector • - The power to know!

  4. Characteristics of love… • When communicating with people we are attracted to or feel "in-love“ • with, several symptoms appear: • The pupils dilate • The lips take on a reddish tint • The facial skin flushes • Heartbeat goes up • What else?…

  5. Love affects our Voice… • Feelings of Love and Attraction have immediate impact on the • voice •   Love Detector analyzes the “Love Fingerprints” as reflected • through our voices •   The analysis focuses on parameters usually associated with Love • including: • Embarrassment level • Emotion level • Anticipation level • Concentration level

  6. IVR Process • 5 steps: • User calls the IVR premium number • Once instructed, the user keys in the phone number of the called party • Normal conversation takes place between the 2 parties, while the IVR silently analyzes the called party’s voice • End of Call (called party hangs up or a “*” is keyed) • Analysis Report is played to the user by the IVR

  7. Reports • Indications may be “whispered” in real-time to the caller only • Final Report: • Report may be presented via: • Automated Voice (IVR) - may also offer to replay peak excitement • segments from conversation = additional billing • SMS/MMS - client retention, more income, content platform • Web/WAP • The final report is comprised of 5 elements: • Embarrassment level message (1 of 5) • Anticipation level message (1 of 3) • Concentration level message (1 of 5) • Love analysis message (1 of 9) • Final love score, in range of 1 to 5 “hearts” • *additional indications are available if needed

  8. Final Report Example: “Good Results”… • “…Embarrassment level was very low. Your chat mate’s confidence is high and she / he felt very comfortable with you” • “…Your friend's concentration level was VERY HIGH during this conversation. Normally, this is a very good indication as it means that your friend is 100% with you during your call” • “…Anticipation level is HIGH - Your friend was expecting something to happen during this call...“ • “…HIGH EMOTIONS WERE DETECTED THROUGHOUT THE CONVERSATION - and this means, most likely, that LOVE IS DETECTED! - Our advice? Proceed with caution! Be polite, but try to make the move!"

  9. Final Report Example: “Not too good”… • “…Embarrassment level was "VERY HIGH". Your friend was embarrassed too often during this conversation…think if this embarrassment was because some of the questions you asked!… try to avoid aggressive questions in your next call!" • “…Your chat mate’s concentration level was very low in general. It is possibly due to bad timing, or something else is on your friend's mind...” • “…Anticipation level is LOW - Your chat mate is not expecting anything surprising to happen, Maybe due to the light way he/she takes the conversation with you...“ • “…No High emotional level was detected throughout the conversation. It might be due to the timing or other circumstances, so don't despair, please try again later!”

  10. Partners & Action Items • Operating the Love Detector service: • Nemesysco –SDK (Software Development Kit) for WIN32, Linux or Solaris platforms. • Service Provider - Service definition and localization, promotional campaign, commercial agreements, billing • IVR provider - technical integration using Nemesysco’s SDK, implementation of IVR service

  11. The Truth Meter • Rather similar to the Love Detector Service, but focused on truth and honesty detection • Indications are provided in real-time to the caller: • Rapid heartbeat pulses are played when the called party is stressed about what it says • A buzz is played when the called party is suspected of not telling the truth or is in an extreme state of mind • Other emotional indications can be added, such as excitement, confusion states, or high hesitation voice segments

  12. Most Fanatic Service • An innovative IVR service that detects and measures passion and excitement from a callers voice. • Each caller is requested to make a statement about why he should be considered the Most Fanatic fan, and will receive a score ranging from -1,000,000 to a 1,000,000. • If the caller is the most adoring fan of a product, service, celebrity, sports-team or TV show - Most Fanatic service will prove it. • Designed for mobile and land-line operators, marketing campaigns and radio stations.

  13. Most Fanatic benefits • Companies can use the Most Fanatic Service to promote their brand in an innovative way “Most Fanatic” contests. • Callers win prizes • Service providers generate premium-rate minutes • Advertisers gain from a novel promotion approach and from self-generated content that can be used elsewhere.

  14. Nemesysco’s technology

  15. Layered Voice Analysis technology (LVA) • Invented in Israel in 1997 originally designed for security purposes • Monitors brain activity as reflected in the human voice • Provides insights to the way a subject thinks and feels in relation to what has been said • Able to detect and analyze different emotions, cognitive processes, • levels of stress, excitement, anticipation, concentration and love • The technology has been examined and evaluated by various • governmental, security and law enforcement entities, academic • institutions, banks, insurance companies and corporate users

  16. How does it work? Emotions as reflected in speech • The human speaking mechanism is complex, requiring close • attention and monitoring by the brain • The Brain may be ‘distracted’ by past associated emotions and • thoughts, or future planning related emotions • These distractions effect our voice - They are the “Brain Activity • Fingerprints” • LVA identify the “Brain Activity Fingerprints” and analyze the • tested part’s then current state-of-mind

  17. Content products Customers & Services

  18. Thank you

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