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Strategies for Personalized Mobile Applications – Making Sustainable Choices

Explore strategies for enhancing mobile applications based on real-world use cases to maximize user engagement and satisfaction.

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Strategies for Personalized Mobile Applications – Making Sustainable Choices

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  1. Strategies for Personalized Mobile Applications – Making choices that will lastTheresa Rowe, Cornelia Bailey, Jim HelwigNov. 7, 2012

  2. Oakland UniversityTheresa Rowe

  3. Oakland University – Mobile • Started with diverse directions • Mobile web? App? • Tactical or strategic?

  4. Emerging Options • Improving mobile direction on Jasig uPortal • Ellucian Banner directions – Groovy / Grails app • Jasig uMobile app – Appcelerator Titanium Studio, Javascript

  5. Tactical Direction • Choosing among emerging options on existing technical frameworks • Staff skills and market availability • Re-use of established frameworks

  6. Strategic Decision • Tool choices – starting a technical legacy • Vendor support availability • Student demand • President directives – image and brand

  7. Decisions • Need to move with agility • Keep image and brand in focus • Match resources to project

  8. Launch • iOS and mobile web • Community response? When does Android come out?

  9. Feature Selection • Talk to students • Communication & Marketing input • Facebook comments • Trying IdeaScale

  10. Students Want .... • Schedule in calendar display • Easier, personalized financial aid information • Parking • Bus

  11. Parents Want.... • Bills • Financial Aid • Grades • Proxy access

  12. What the University • Wants to TELL students – • Time to register • Pay your bill • Progress to degree • Direct deposit

  13. Key Strategies • Consistency of service presentation and offering independent of device choice. • Authentic, purposeful service in a mobile moment.

  14. University of ChicagoCornelia Baileycornelia@uchicago.edu @cornelia_bailey

  15. Native mobile offering since 2010

  16. Focused on a general audience • News • Maps • Directory • Events • Transit • etc......

  17. Web portal since 2009 - Members Only

  18. Registration and transit found outside of the portal and mobile app

  19. It's been two years. Should we take over our mobile offering?If so, how?

  20. Technically speaking, it's time to take the reins.

  21. Functionally speaking, it makes sense to use the portal as a starting point.

  22. Practically speaking, the portal has to be mobile optimized anyway.

  23. Practically speaking, it’d be nice to have remote control.

  24. uMobile • Written with Titanium Appcelerator • Works directly with content in the portal - allows for remote control

  25. Phase one: Replace our current app with the uMobile equivalent.

  26. Use the mobile optimized version of my. uchicago.edu as the alternate offering to the native app.

  27. Phase two: • Watch how the native offering is used. • Allow for authentication from the native app.

  28. University of Wisconsin-MadisonJim Helwig

  29. Mobile UW App

  30. m.wisc.edu

  31. Focused or Departmental Apps

  32. Focused or Departmental Mobile Sites

  33. My UW-Madison

  34. My UW-System

  35. Mobile Friendly My UW

  36. Mobile Strategy for Personalized Content • Leverage the portal and the uMobile technology • Leverage the existing AuthN/AuthZ/IdM • Leverage existing portal audience, habits, name recognition and trust • Available on any and all devices

  37. Real World Use Case - Final Grades

  38. Options • Buy third party • Extend custom app • $$$ • Time

  39. Leveraging the Portal

  40. Collaborative Effort • Registrar’s Office developers • User experience expert • Portal team developer • Jasig community developer from Unicon

  41. Success!

  42. Success!

  43. Next Steps

  44. Bottom Line - Leveraging uMobile • Agile • Cost effective • Any device • Using existing skills

  45. Questions?Theresa Rowe, Cornelia Bailey, Jim Helwig

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