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DGS-3620 Series xStack Switch Sales Guide

Detailed guide for the D-Link DGS-3620 Series xStack Gigabit Switch, highlighting features, target market applications, technology briefing, and competitive analysis. Learn about product positioning, key comparisons, and tips for successful sales strategies.

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DGS-3620 Series xStack Switch Sales Guide

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  1. Sales Guide for DGS-3620 SeriesL3 Stackable Gigabit xStack Switch Feb 2011 D-Link HQ

  2. Agenda • Product Overview • Target Market and Applications • Technology Briefing • Competitive Comparison & Analysis • Positioning Highlight • Key Comparison • Art of the War • Appendix

  3. Product OverviewD-Link Gigabit Managed Switch Product Portfolio Next Generation DGS-3620 DGS-3600 L3 Support VRRP, OSPF, IGMP, BGP, Q in Q, PIM, IPv6 tunneling, MPLS1 DGS-3420 DGS-3400 Support RIP, Y.1731, 802.1ag, 802.3ah OAM, NLB, 10G uplink DGS-3120 DGS-3100 L2 Support Stacking, SIM, Static Route, ERPS, IMPB • Note: • DGS-3620 will support MPLS in R2 • DGS-3420 FCS: Jun/2011

  4. Product Overview Product Position 802.3af • DGS-3620 Series (Compared to DGS-3600) • Egress ACL • Flexible for uplink or stacking (4 10GE SFP+ ports) • External SD card support • PoE+ Support (802.3at & 802.3af) • Smart Fan • SI/EI features DGS-3620 EI EI Support IPv6 Tunneling, BGP, RIPng(IPv6), OSPFv3, BGP+, PIM SM v6, DVMRP v3, CFM 802.3at DGS-3620 SI Feature DGS-3600 SI: Standard Image EI: Enhanced Image P r i c e

  5. Product Overview • DGS-3620, the next generation D-Link xStack L3 Gigabit Switch

  6. Product OverviewPremium Offerings of DGS-3620 xStack Switches • Investment Protection • Multiple functions (L3 routing, high port density, security and PoE) in a single device, eliminating the needs of purchasing multiple router and switches • Future-proofing IPv6 features • Ultra High Performance • Up to 4 10G uplink ports allow maximum 40G backbone bandwidth • Maximized Network Uptime • Resilient switching & routing technologies (OSPF, VRRP, MSTP, ERPS, LACP..) • Physical stacking architecture avoids single point of failure • Redundant power supply design • Application Awareness • VoIP-enabled network by Voice VLAN, which auto recognizes VoIP devices & prioritizes their traffic • PoE models available for easy deployment of VoIP networks • Committed bandwidth for mission critical applications

  7. Product OverviewPremium Offerings of DGS-3620 xStack Switches • Comprehensive Security • A variety of Endpoint Security features (authentication & attack mitigation, etc) • Not only as a core/aggregation switch, but allows for endpoint connections • Ease of Management • DGS-3620’s Web GUI supports FULL SET of features, good for first timer • 12 DGS-3620 devices can be stacked as a single unit, easing the management effort • Virtually stacks with other D-Link switches, providing Single IP Management for small business • Works in concert with D-View network management software for larger deployment • Green • Various green features that can minimize the power usage, saving the earth

  8. Product Overview Product Briefing • Advanced hardware design with excellent performance. • Support 802.3af (PoE) and 802.3at (PoE Plus) for all ports1 • High uplink/stacking bandwidth • 4 10GE SFP+ ports provide up to 40G bandwidth. It provides high flexibility for physical stacking or uplink application use. • Enlarge MAC address table to 32K (DGS-3600 series is 16K) • Smart Fan • Power saving: Internal heat sensor monitors switch’s temperature and adjusts the fan speed accordingly. • Improve the MTBF with slower fan speed and reduce the noise2 • External SD Card • Easy to store and restore file with portable SD card (like FW, configuration file, boot image, syslog or other files). • External Alarm Port3 • Provides digital I/O design on external alarm port. It can provide better security protection. • With digital in, DGS-3620 can receive events detected by external sensors (eg. temperature, smoking or anti-theft sensor). The switch can send a trap/log out to report the issue. • With digital out, DGS-3620 can activate external air-conditioner/fan or ring the bell based on the condition customer defined.

  9. Product Overview Product Briefing • Advanced L3 Features • Provides advanced L3 features including IPv4/v6 routing, Packet routing and protocol filtering/inspection, which make the Switch act even as a Layer 4 switches • Comprehensive IPv6 support • Provides comprehensive IPv6 support including IPv6 Tunnel, ICMPv6, IPv6 Neighbor Discovery (ND), DHCPv6, RIPng and OSPFv3 • IPv6 Ready Logo Phase I and Phase II • High availability, security and reliability • RichAAA, access control features help administrators well-manage the visitors of the networks • Various attack prevention features and redundancy protocols • D-link Green Ethernet Technology • First L3 Gigabit Switch provides advanced Power Saving, Smart Fan, Time based PoE

  10. Agenda • Product Overview • Target Market and Applications • Technology Briefing • Competitive Comparison & Analysis • Positioning Highlight • Key Comparison • Art of the War • Appendix

  11. Target Market and Applications Core for SMB Enterprise Network DFL-2560 10G DGS-3120 DGS-3620 1G DGS-3120 DGS-3120 1G Copper 10G SFP+

  12. 1000 Copper 10G Fiber Target Market and Applications Aggregation for Campus Network OSPF Campus Backbone Dormitory 1 VRRP DGS-3120 … … DGS-3120 VRRP DGS-3620 Series … Dormitory 2 DGS-6600 DGS-3120 College 3 DGS-3620 Series College 2 College 1 DGS-8000/ DES-7200 … … DGS-3620 DGS-6600 DGS-3120 DGS-3120

  13. Target Market and Applications Enterprise Routers for Remote Sites in Large Enterprise • Larger routing table provides the capability for a large-scale enterprise • Border Gateway Protocol (BGP) allows central routing management of all remote sites regardless of physical connections DGS-3620 RIP OSPF VPN BGP CPE Branch VPN VPN Internet CPE CPE BGP DGS-3620 RIP BGP OSPF DGS-3620 RIP OSPF Branch HQ

  14. Target Market and Applications Aggregation solution for service provider network DES-3200 DGS-3620 DGS-3620 DGS-3620 DGS-3620 DES-3200 DGS-3620 DES-3200 DES-3200

  15. Agenda • Product Overview • Target Market and Applications • Technology Briefing • Competitive Comparison & Analysis • Positioning Highlight • Key Comparison • Art of the War • Appendix

  16. Technology BriefingSFP+ Interface Benefits 10 Gigabit Ethernet Interface Evolution

  17. IP 47.1.1.1 Technology BriefingMPLS • MPLS* provides the “Best-effort Delivery”. It speeds up the data delivery, improves the packet QoS and solves the burden of IP routing • MPLS adopted the core idea of ATM. It locates itself between IP layer and data link layer and takes the responsibility of carrying any traffic over itself • What MPLS learns from ATM: • Thinking of label switching • Using Local Label instead of global IP address 1 47.1 3 3 40 2 1 1 50 47.3 3 47.2 2 Note: DGS-3620 will support MPLS in the future

  18. Technology BriefingMPLS L3 VPN • MPLS VPN: Allows Service Provider to to plan, provision, and manage for IP VPN service on the fast switching MPLS network • MPLS L3 VPN = VPN + BGP + MPLS BGP to exchange VPN and label info 10.10.10.0/24 CE3 10.10.10.0/24 CE1 MPLS tag switching VRF1 VRF1 Customer A 10.10.10.0/24 Customer A PE1 P PE2 VRF2 VRF2 MPLS tag switching CE4 CE2 10.10.10.0/24 10.10.10.0/24 Customer B Customer B 10.10.10.0/24 MPLS Network VRF(VPN Routing & Forwarding Instance): routing table instance for each customer Customer routing information is exposed to Service Provider

  19. Technology BriefingMPLS L2 VPN: VPWS & VPLS • VPWS (Virtual Private Wire Services) is point-to-point. • VPLS (Virtual private LAN service) is multipoint. • Carrier Ethernet logically connects to MPLS core via Q-tag, Q-in-Q or simple p2p MPLS tunnels • MPLS core carries pure Ethernet over MPLS without customer Layer 3 routing control • Customer routing information is NOT exposed to Service Provider

  20. Technology BriefingEthernet Ring Protection Switching (ERPS) • First industry standard (ITU-T G.8032) on Ethernet ring protection switching • Support interconnected ring or multiple rings application • Best case: 50ms recovery time for 16-node ring with <1,200 Km circumference Link Down! Aggregation Ring Access Ring Master Master Disable Blocking Link Down!

  21. Technology BriefingBandwidth Control & 3 Color Marker • Single user/service per port, with bandwidth limit (Port Bandwidth Control) • Multiple users/services per port, with bandwidth limit (Flow-based Bandwidth Control) • Multiple users/services per port, with bandwidth limit and guaranteed bandwidth (Three Color Marker & Policing) • Committed Information Rate (CIR): Guarantees the bandwidth of each service by limiting the bandwidth of each other. • Peak Information Rate (PIR): Allows services takethe unused bandwidth for better bandwidth usage. • Traffic Policing: Drops or remarks the packetpriority tag for traffic exceeding CIR. Doing best-effort forwarding when peak of eachservice are conflicted. IPTV CIR VoIP CIR PIR PIR PIR Data CIR Total UNI (User Network Interface) Bandwidth

  22. To provide better quality of service, DGS-3620 supports some advanced features: Reserve buffer memory for importantservices Configurable buffer size for each important service - Excess Burst Size (EBS) - Peak Burst Size (PBS) - Committed Burst Size (CBS) Technology BriefingTraffic Shaping Drop No reservation for Data exceeding PIR PIR/EIR CBS for Data Buffer Memory EBS for IPTV bps CIR Store to PBS/EBS Store to PBS/EBS Max. Switching Capacity Data Store to CBS Store to CBS PIR/EIR Time Guaranteed Forwarding Guaranteed Forwarding Overall Output CIR Delay Forwarding Delay Forwarding CBS for IPTV IPTV

  23. Link OAM Check the link status hop-by-hop IEEE802.3ah Live & death check Failure indication (Power, link, critical events) Discovery Technology BriefingOAM ISP Cloud VPN Service Local ISP Cloud Local ISP Cloud … … … … Link OAM Link OAM Link OAM Link OAM Link OAM Link OAM Service OAM for customer level Service OAM for ISP level Service OAM for local ISP Service OAM for local ISP • Service OAM • Check the channel status of different service levels • IEEE802.1ag, ITU-T Y.1731 • Live & death check • Performance Monitoring • Management Operation • Test Operation

  24. Y.1731 is a super set of IEEE 802.1ag, providing better OAM control for customers Both Y.1731 and 802.1ag support: Continuity Check Message (CCM): Loss of connectivity defect detection Loopback Message (LBM): Defect localization Link Trace Message (LTM): Verification of network configuration Y.1731 also support: Alarm Indication Signal (AIS): Alarm suppression of server (customer) layer Locked (LCK): Indication of service unavailability due to maintenance activities Test: Throughput, frame loss and bit error measurement Loss measurement (LM): Frame loss measurement Delay measurement (DM): Frame delay measurement Maintenance Communication Channel (MCC) Experimental OAM (EXP) Vendor Specific OAM (VSP) Technology BriefingITU-T Y.1731

  25. Agenda • Product Overview • Target Market and Applications • Product Position • Technology Briefing • Competitive Comparison & Analysis • Positioning Highlight • Key Comparison • Art of the War • Appendix

  26. AppendixD-Link Metro Product Portfolio ISP Core Mobile Backhaul DGS-3620 Series DES-7200 Series DGS-8000 Series • MPLS • BGP • IEEE 1588 • MPLS • Y.1731 OAM DGS-3620 Series L3 ETTx Access Aggregation DGS-3120 Series DGS-3700 Series DGS-3710 Series DGS-3400 Series DGS-3420 Series* DGS-3620 Series • Y.1731 OAM • Adv. QoS • MPLS/BGP DES-3810 Series • Y.1731 OAM • AC/DC • Combo Design • ERPS L2 ETTx Access DES-3528/52 Series DES-3200 Series DGS-3120 Series DGS-3400 Series DGS-3420 Series DES-1100 Series VDSL PON • Y.1731 OAM • ERPS • Adv. QoS Home CPE

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