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Sales Guide of DGS-3700 Series

Sales Guide of DGS-3700 Series. SSPD, D-Link HQ, Apr. 2009. D-Link Confidential. Internal Use Only. Agenda. Product Competition Overview - Positioning Highlights - Technology Briefing Product Application Guide Competitive Comparison & Analysis - Product Position/Main Competitors

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Sales Guide of DGS-3700 Series

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  1. Sales Guide of DGS-3700 Series SSPD, D-Link HQ, Apr. 2009 D-Link Confidential. Internal Use Only.

  2. Agenda • Product Competition Overview - Positioning Highlights - Technology Briefing • Product Application Guide • Competitive Comparison & Analysis - Product Position/Main Competitors - Key Comparison - Art of the War

  3. Positioning Highlights- What is DGS-3700 for? • DGS-3700 series is a purpose-build product, mainly for the ETTH/MAN infrastructure. • 2 different port configurations for different applications FE Access Switches Outdoor Cabinets Home Users DGS-3700-12G Telecommunication Houses Wiring Closet in office building Outdoor Cabinets DGS-3700-12G DGS-3700-12 Enterprise Users

  4. Limited space • No air condition • Difficult to maintain Positioning Highlights- What is DGS-3700 for? • With special hardware design, DGS-3700 is suitable for following environments: • Telecom cabinets • Wiring closet in basement/stairway of buildings Wiring Closet Outdoor Cabinet

  5. Positioning Highlights- Custom Metro DGS-3700 Series • Special hardware design for out door cabinets • All interfaces are located in the front panel • Up to 65oC operating temperature • Modular power, fan and dust filter • AC/DC dual power input, simplifyingthe maintenance and spare parts control

  6. Technology Briefing- Function Overview • Completed Metro-E software feature • L2 VPN: Flexible Q in Q, L2PT, VLAN Translation • Advanced IPTV Service: Multicast VLAN and ChannelProfiles, Multicast Reporting, Host-basedMulticasting • High Reliability: E-RPS, LBD • Robustness & Security: DHCP/ARP/MIM/DDOS Attack Prevention, Microsoft NAP • Access Control: Bandwidth Control, CIR, QoS • OAM: 802.1ag, 802.3ah, Y.1731*, Cable Diagnostic, Optical TransceiverDDM • MEF 9,14 Certified, IPv6 Ready Logo Phase 2* (Future) * Function ready in future F/W release

  7. Technology Briefing- 802.1ad L2 VPN: Q-in-Q • Q-in-Q, or Double VLAN, utilizes double VLAN tags to implement L2 VPN Q-in-Q S-VLAN 802.1Q C-VLAN Q-in-Q S-VLAN 802.1Q C-VLAN S-VLAN 2 C-VLAN 10 C-VLAN 10 S-VLAN 2 C-VLAN 10 C-VLAN 10 Provider Bridge C-VLAN 10 S-VLAN 3 C-VLAN 10 S-VLAN 3 C-VLAN 10 C-VLAN 10 C-VLAN 20 Ethernet-based MAN S-VLAN 3 C-VLAN 20 S-VLAN 3 C-VLAN 20 C-VLAN 20

  8. ISM VLAN /MVR VoIP VLAN CVLAN 10~19 CVLAN 20~29 Technology Briefing- Selective Q-in-Q (VLAN Translation) IPTV Partner VoIP Partner SVLAN10 SVLAN20 DGS-3700-12G Selective Q in Q CVLAN 10~19  add SVLAN 10 CVLAN 20~29  Add SVLAN 20 AggregationLayer • Allow to add SVLAN tagbased on CVLAN or replace the CVLAN with SVLAN • Transparent VLAN setting across the ISP network Access Layer PON OLT VDSL Switch DES-3526

  9. Technology Briefing - ISM VLAN • ISPs will isolate the streams for different subscribers by VLANs for security reasons. • Applications requires continuously multicast stream will cause heavy traffic on the uplink ports of L2 access switch. • ISM VLAN register the multicast stream for subscriber VLANs saves lot of bandwidth for uplink. Internet ISM VLAN V5 V1 V4 V2 V3 Heavy Traffic!! V1 V4 V2 V3 V4 V3 V4 V2 Service Provider V1 V3 Subscribers V2 V1

  10. Package 2 (Profile 2) Package 3 (Profile 3) Package 1 (Profile 1) Technology Briefing - IGMP Filtering Profiles • Providing the flexible channel groupsfor IP-TV service • By simply binding the pre-defined IGMP Filtering profiles to subscriber ports, administrator can modify the service level easily. News 224.0.0.x Finance 225.0.0.x P1 Entertainment 226.0.0.x Movie 227.0.0.x P2 Sports 228.0.0.x P3 P1 P1 Adult 229.0.0.x P2 Subscribers

  11. Multicast Solutions- Host-based IGMP Snooping • The bandwidth of Ethernet / VDSL2 allows multiple channels broadcasting in the same time • Host-based IGMP Snooping is future proofing for IPTV service: • Multiple IPTV under a single port. Channel surfing of one IPTV does not effect others • Support fast leave for quick channel switch IGMP / PIM AggregationLayer Access Layer IGMP Snooping Legacy Device Host-based IGMP Snooping DES-3526 IP STB IP STB IP STB

  12. Solutions for Reliability- Ethernet Ring Protection Switching (E-RPS) • First industry standard (ITU-T G.8032) on Ethernet ring protection switch • Best case support 50ms recovery time for 16-node ring with <1,200 Km circumference • Will support multiple rings application in the future Link Down! Aggregation Ring Access Ring Master Master Disable Blocking Link Down!

  13. Block! Block! Block! Solutions for Reliability- Loopback Detection (LBD) • STP or Ethernet Ring Recovery protocols can only cover inside of the telecom network. • Users’ LAN will connect to ISP network directly without any protection. • LBD protects the ISP networks from the loop connection in thoseuncontrolled area Aggregation or GE Access Storm Enterprise User Storm Home User Access

  14. Solutions for Reliability- IP MAC Port Binding (IMPB) • Prevent the ARP spoofing attack to assure the ISP service wouldn’t break • Prevent the Man-in-the-Middle attack to protect users’ data from hacker stealing Router IP MAC Port R r 26 A a 2 B b 12 C c 16 … … IP: R MAC: r You’re not Router You’re not PC-A I’m Router I’m PC-A Faked ARP IP: R MAC: c Faked ARP IP: A MAC: c PC-A PC-C PC-B IP: A MAC: a IP: C MAC: c IP: B MAC: b

  15. Solutions for Reliability- DHCP server Screening • For ISPs who did not provide CPE, users may buy home routersto share a single ISP IP for their PCs or laptops. • If there is any misconnections on WAN/LAN ports, home gateways will reassign the IP for ISP switch or other users if they renew IP address. • DHCP Server Screen can discard the illegal DHCP offer to guarantee the reliability of network. Offer 168.95.0.x Renew IP I’m 192. 168.0.x Renew IP I’m 192. 168.0.x Home User ISP DHCP Server Home Gateway Unable to access Cannot access internet Access Ring 168.95.0.x Offer 192.168.0.x Home User Home Gateway 192.168.0.x

  16. Solutions for Service Level - Bandwidth Management • Single user/service per port, with bw limit • Port-based Bandwidth Control • Multiple users/services per port, with bw limit • Flow-based Bandwidth Control • Multiple users/services per port, with bw limit, and guaranteed bw • CIR – Committed Information Rate • EIR – Excess Information Rate • CBS, EBS - size of burst window (ms) for allowed CIR / EIR rates EIR EVC2 EVC1 EIR CIR CIR Total UNI (User Network Interface) Bandwidth CIR EIR EVC3

  17. OAM provides fault management and performance monitoring tools for network links and end-to-end EVCs Solutions for Maintenance- Ethernet OAM Ethernet Virtual Connection (EVC) Carrier Ethernet Network Link OAM Link OAM IEEE 802.3ah IEEE 802.1ag, MEF & ITU Y.1731 Service OAM (UNI to UNI)

  18. Thank You

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