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Mastering Video Production: Best Practices, Lessons, and Wins

Learn how NOT to break the bank with video production strategies, team building, tools, workflow, and successful publishing methods. Explore case studies and smart workflow steps to elevate your video content game.

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Mastering Video Production: Best Practices, Lessons, and Wins

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  1. 3:00p - 4:00pm | #ona15newsvid How NOT to break the bank with video

  2. #ona15newsvid • Best practices & shortcuts • Lessons from money guzzlers • Wins

  3. #ona15newsvid Strategy first!

  4. ASK THESE QUESTIONS: • What’s your brand? • Who’s your audience? • Where’s your audience? (desktop, Facebook, mobile) • Why video? • How do you measure success?

  5. #ona15newsvid Build the right team

  6. OPTIONS FOR BUILDING TEAMS: • Video Journalists – do everything • Editing Specialists • Converted Reporters • Converted Photographers

  7. The Right Team | #ona15newsvid AREAS OF SPECIALIZATION: • Host:Familiar faces • Video specialists: Shoot, edit & produce • Digital editors: Audience insights, optimization • Social Specialist • Production Editor: Coordination keeps costs down

  8. The Right Team | #ona15newsvid NEWSROOM APPROACH: Raise the VQ of reporters so they can spot a video story

  9. The Right Team | #ona15newsvid Ottawa shooting clip

  10. The Right Team | #ona15newsvid • Focus production on your brand’s strengths • Be disciplined with programming & production • Know how to say ‘No’

  11. #ona15newsvid Use the right tools

  12. The Right Tools | #ona15newsvid CONSIDERATIONS: • When investing in gear become comfortable with the phrase “good enough” • Beware of “false economy” • Cheap and free tools • Storage is a BIG challenge

  13. #ona15newsvid Have a smart workflow

  14. WORKFLOW STEP 1 The Pitch

  15. Pitch ought to include: • Potential headline • Visual elements • Platform pitch • Shareability • Timeliness

  16. Smart Workflow | #ona15newsvid WORKFLOW STEP 2 Plan

  17. Planning stage: • Prep work (aka journalism) • How will we sell/promote it?

  18. Smart Workflow | #ona15newsvid WORKFLOW STEP 3 Execute

  19. In order to execute well: • Bring the correct gear • Shoot economically - A.B.E. always be editing • Shoot in sequences (wide, medium, details) • Have branding templates for regular features • Go-to folder for licensed music

  20. Smart Workflow | #ona15newsvid WORKFLOW STEP 4 Publish, Promote & Monitor

  21. Publishing schedule similar to TV guide • Rotates through various slots on homepage, article pages, app • Social roll-out • Weekly reflection/post-mortem

  22. #ona15newsvid Use franchise method

  23. Franchise Method | #ona15newsvid What?Service journalism around core content pillars Why? Provides ROI How?Shoot 4-8 videos/half-day

  24. Franchise Method | #ona15newsvid CHEF BASICS -5 EPISODES/MORNING CARRICK TALKS MONEY -40 EPISODES OVER 2 DAYS

  25. #ona15newsvid Embrace the Piggyback

  26. Piggyback | #ona15newsvid HOW TO GET A PIGGYBACK RIDE: • Expand your sources of where you draw video • Develop partnerships • In-kind partnerships • Public domain & Creative Commons

  27. #ona15newsvid Money Guzzlers

  28. Money Guzzler | #ona15newsvid #1: Daily Show WHAT: A daily, hosted noon-time show (6-8 minutes) comprising of three segments PROBLEM: Overly complex production infrastructure; Decent traffic, but heavy on labour costs LEARNING: Newsroom VQ skyrocketed; we also introduced a new advertising unit to our offerings; benefitting from both now

  29. Money Guzzler | #ona15newsvid #2: Partnership fail WHAT: Collaboration with doc filmmaker for shorter cut of feature film PROBLEM: Opposing definitions of journalism LEARNINGS: Implemented new process requiring script and outlines before an edit begins; share our Code of Conduct; be upfront that it’s an involved process and we will question everything

  30. Money Guzzler | #ona15newsvid #3: Video for sake of video WHAT: Major editorial project on income inequality PROBLEM: Massive demand for video led us to produce multiple video features LEARNINGS: Need strong communication about why video at beginning of project; Two years later, debt project was huge video success

  31. #ona15newsvid #WINS

  32. #ona15newsvid

  33. Published same day as Ghomeshi verdict • Personal story in simple presentation • 5.6 million views, 71K shares

  34. #ona15newsvid • Used the right gear at the right time • Pre-planning led to simple half-day shoot • Easy edit • Yielded a video feature, social clips, lots of buzz

  35. Saw tweet about how the museum was handling the whale bones • Remembered we had sourced footage at the time • Reached out to ROM for additional assets and info

  36. #ona15newsvid @AngelaPacienza@PatrickDell

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