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The skin disorder conqueror, Soolantra

In this scenario, the challenge was to showcase Soolantra in a new light. The differentiating factor of this topical treatment was its efficacy when compared to other treatments available. But, with so many treatments falsely advertising themselves to be effective, the campaign had to be innovative and make people believe that this topical treatment is distinct among the many available in the market.

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The skin disorder conqueror, Soolantra

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  1. The skin disorder conqueror, Soolan   SEPTEMBER 28, 2017 12:13 pm Creative Gaga SHARE

  2. The campaign for Soolantra utilises characterisation very effectively treatment and its ability to eliminate the symptoms of the chronic sk for all. 0  MAGAZINE3 ARTICLES3 CONTRIBUTE SHOP

  3. Brief Galderma, a specialist on skin medical solutions developed a potent topical treatment, ‘Soolan in?ammatory skin disorder which affects an estimated 40 million people worldwide. In the pas provide an effective treatment whereby causing exasperation in patients and doctors alike. 

  4. The Challenge In this scenario, the challenge was to showcase Soolantra in a new light. The differentiating fac when compared to other treatments available. But, with so many treatments falsely advertisin had to be innovative and make people believe that this topical treatment is distinct among th The Solution

  5. The Solution The concept of the campaign was based on the story of good versus evil or strong versus weak overpowering the evil Rosacea that has plagued its victims since a decade, this universal story while being relatable to the mass audience. To make a large impact and gain maximum expos personal and non-personal channels. The animated endorsement appeared on iPads of repres physician’s website and professional e-mails. Along with print materials such as posters, ?ash c at the American Academy of Dermatology convention was held. Result

  6. By showcasing Soolantra as the powerful topical ascending above all other agents to overpowe sufferers, this groundbreaking endorsement has achieved to convey its bene?ts and create aw Receiving an extremely positive feedback overall, there has been a steady increase in total pres

  7. Credits   Agency: McCann Echo Creative Production Studio: Ars Thanea   Video: Executive Creative Director: Peter Jaworowski Director: Karol Kołodziński Producer: Marcin Molski, Aleksander Kmiecik Script: Karol Kołodziński Art Directors: Karol Kołodziński, Paweł Szklarski Storyboard Artist: Michał Lisowski Technical Lead: Łukasz Skurczyński CG Supervisor: Paweł Szklarski Concept Artist: Michał Lisowski Character Artist: Łukasz Skurczyński Lead Shading & Lighting: Paweł Szklarski Shading Artist: Paweł Szklarski Rendering Artist: Paweł Szklarski Texture Artists: Paweł Szklarski, Piotr Nowacki Animation Supervisors: Patryk Habryn, Łukasz Skurczyński Character TD: VictorVinyalis 3D Animators: Hugo Garcia, Patryk Habryn Compositing: Karol Kołodziński IT Support: Krzysztof Zarzycki Music, Sound FX, Mastering: Wojciech Roguski, Marcin Cisło Business Unit Director: Marcin Molski   Print: Executive Creative Director: Peter Jaworowski Art Director: Karol Klonowski Producer: Marcin Molski, Aleksander Kmiecik Concept Artist: Michał Lisowski Digital Artists: Karol Klonowski, Marcin Kowalski, Łukasz Wiktorzak, Piotr Frączkowski 3D Lead Artist: Piotr Nowacki, Paweł Szklarski Modeling & Texture Artists: Łukasz Skurczyński Piotr Nowacki Paweł Szklarski

  8. Modeling & Texture Artists: Łukasz Skurczyński, Piotr Nowacki, Paweł Szklarski Shading Artist: Piotr Nowacki, Paweł Szklarski Business Unit Director: Marcin Molski CURRENT ISSUE

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