650 likes | 893 Views
DIGITAL IS THE NEW NORMAL. Deputy Chief Constable Gordon Scobbie. Policing in a digital age …………. Facts on social media growth. 30 million registered users on over 700 million users worldwide Up to 400,000 people sign up to everyday Now over 5 Billion 90 million.
E N D
DIGITAL IS THE NEW NORMAL Deputy Chief Constable Gordon Scobbie
Facts on social media growth • 30 million registered users on over 700 million users worldwide • Up to 400,000 people sign up to everyday • Now over 5 Billion • 90 million
What do we know about media users? ■ They post content online ■ Display their likes and dislikes ■ Like to take pictures and record videos ■ Can make it go viral
They post content online – Some is amusing Fenton! 2 million views
To say they don’t feel safe – Bognor Regis Facebook Site – Make our streets safe again
To Organise Protestshttp://www.ukuncut.org.uk And to respond while at a demonstration http://twitter.com/sukeySMS
LISTENING Exploiting the benefits
ANGUS FOX Smartphone App
RT Protest in Dudley today, come and support #EDL #EDL don’t react to EDL lies – police say no one been attacked There are no Muslims rioting in Dudley – all quiet #EDL Protest in Dudley today, come and support #EDL RT police say There are no Muslims rioting in Dudley – all quiet #EDL #EDL police allowing muslims to attack whites in Dudley RT 100s Muslims with knives rioting in Dudley – get here! #EDL #EDL misinformation being spread by EDL – listen to police tweets #EDL no one stabbed, this is misinformation. Follow for accurate facts #EDL no one has been attacked in Dudley RT #EDL supporter stabbed by Muslim in Dudley – come and support us #EDL police say no one has been stabbed- EDL lying #EDL supporter stabbed by Muslim in Dudley Muslims with knives rioting in Dudley #EDL #EDL thank you police for accurate tweets
MAKING THE CASE • Learning through ‘engagement’ • Influential thinkers • World Events
Strategic Session for Police Leaders Google HQ – London Hamish Nicklin – Google ■The ‘end of digital’ – Minority Report ■ Google Strategy – ‘mobile first’ ■ Police – ‘Digital First’
Google – 4 trends SOCIAL internet geared towards social sharing MOBILE Huge growth in smart phones VIDEO 33% of all internet traffic will rise to 90% soon CONVERGENCE Virtual/real world hard to separate
So what ? INSIGHT what are people thinking, doing, saying? CONSULTATION Constant ‘beta’mode DEMOCRATISATION Collaborate outside the organisation COMMUNICATION Real time + powerful RISK Attitude must change
National Strategy • Agreed by ACPO • 3 main strands 1. KEEPING UP 2. JOINING UP 3. LEADERSHIP • Mandate from the top
Governance – Keeping Up • Awareness sessions to forces • Focus on ‘engagement’ • Public order intelligence + investigation included
Joining up Public Order Marketing Children and Young Persons Counter Terrorism E Crime Stalking Internal Communications Missing Persons Operational Policing Corporate Comms Digital Engagement Events Policing Online Reporting Roads Policing
Governance – Joining up ACPO High Level Cross Business area on Digital Media • Set up with the purpose of joining up the use of digital media across policing in England, Scotland and Wales • Representatives from Forces; and
UK position pre-riots • National Guidance – Engage • National strategy signed off of by ACPO • Chief officers leading from the front • Good external links to Digital Agenda
West Midlands – Superintendent Mark Payne During Riots in Wolverhampton Used throughout to: • Update Communities • Prevent the spread of mis-information and rumour • 5000 plus new followers within 24 hours of riot
DANGERS OF NOT BEING INVOLVED WITH SOCIAL MEDIA IN EMERGENCY SITUATIONS • If no information is coming from the authorities • The gap will be plugged by speculation
Home Secretary Meetings • August 2011 • Politicians, Police, Civil Servants, SM industry • Positive way forward • Value during crisis • Close current gaps • Switching off ‘not an option’
LESSONS LEARNED EVENT Tuesday 13 September 2011 Key themes • Forces who had already invested time using social media were better prepared when the disorders took place • Forces cannot deal with crisis situations and establish a meaningful social media presence at the same time
LESSONS LEARNED EVENT Tuesday 13 September 2011 Key themes • Recognition of the need for timely responses at the commencement of any potential disorder, critical incident or high level profile event
COMMUNITIES ‘Virtual’ and ‘Real’ came together
Capability Gaps • Lack of trained staff • Insufficient technology – to monitor, analyse and capture • No ‘local’ on-line community engagement • No pre-planned intelligence co-ordination • No 24/7 emergency contact with and
Governance – Joining up ACPO High Level Cross Business area on Digital Media • Set up with the purpose of joining up the use of digital media across policing in England, Scotland and Wales • Representatives from Forces; and
Partnership • Government, Police + other law enforcement agencies • SM providers involved • Enhanced capability + capacity
Engagement is the foundation which Supports: • Intelligence • Investigation
National Governance • ACPO High Level • Home Office Social Media Project Board
UK Government Strategy on Digital • Police ‘ Digital by default’ • Paradigm shift on internet • Disruptive technology • Opportunistic nature
George Osbourne May 2011 • Changing accountability • Changing policy making • Changing public services
Accountability • Access to information • Giving public a voice • 3rd party analysis • UK Govt intention – world leader in open data
Opportunities for Policing • Participation of public in problem solving • Build trust + confidence • View public as partnership resource
Policy Making • Draft legislation/policy for public scrutiny • Reducing regulation – ‘Red Tape Challenge’ • ‘Open Source’ policy making • Implications for the Police