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THE FEMALE DIARY OR COMING OUT OF THE DARK

Only for women. THE FEMALE DIARY OR COMING OUT OF THE DARK . Date : 20.02.2013- 11.05.2013 ( Switzerland ). We were entrusted the most intimate and we kept it in the diary. Objectives. t o touch upon a social aspect that is close to a woman / that represents her

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THE FEMALE DIARY OR COMING OUT OF THE DARK

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  1. Only for women. THE FEMALE DIARY ORCOMING OUT OF THE DARK Date: 20.02.2013- 11.05.2013 (Switzerland) We were entrusted the most intimate and we kept it in the diary.

  2. Objectives • to touch upon a social aspect that is close to a woman/that represents her • to create an idea within the art project Municipality of cultural communication of Kortanio set the purpose for us: to include women from Belarus, Russia and Switzerland into general intercultural communication.

  3. Idea We planned to create a diary for women, like a collection of important and secret aspects of female life: her own interests and her own way of life.Each Lady has her own page, where she can tell her story... But we went further , and decided to use camera lens as a plume. Each page of the dairy – photo, that represents fate of each woman. . Poster

  4. Idea Have You ever heard about Swiss photography Pierre-William Henry? To simplify our communication strategy, we used his “language”: in 25 seconds he snatched out from the darkness a mystical freeze frame of the fusionof feminity and a personal esthetics, of things, dreams and realities, of honesty and symbolics of our time. So, when we collected 30 stories of Belarusian women in one foto-diary, we decided to combine it into the project “25 seconds”. And now, we are going to visit our friends in Neuchatel, Switzerland! Pierre-William Henry Pierre-William Henry, photography

  5. That’s how it started… Dear friends, We belong to different social layers and different cultures, we have different views on life and different preferences in food, thousands of kilometers separate us from each other and we have never met, but we understand each other. I create this diary for us - women. Here everyone will be able to tell the story, without lie and pretense, without social roles and fear of misunderstanding. This diary is a dialogue between girlfriends who care.

  6. Realization • Casting • No models. No age limit. • There were selected 30 Belarusian women. Technology of shooting Portrait shootings take place in the woman’s apartment in full darkness using a small flashlight and 25-second endurance. • “Her story about sleepless night in the light of a car’s headlights”

  7. Realization • Shot logistics • There is a night secret in an accidental apartment. There are no roles. There are no masks: no clothes, no make-up, and no model posing. Only night, woman and her world. Novelist. Likes toys. Only music set her in motion

  8. Realization Diary pages: • “Be at home - means be yourself” • Pierre Henry Pregnant woman’s foretastes (p. 22) Beat cancer and stay with her son (p. 16)

  9. Realization Environment of the exhibition

  10. - What do You know about female life? -What are they thinking about right now? -Why they have sleepless nights? - What their faces can tell us in the minutes of solitude? -Who are they – mistress of our houses? Traveling from city to city, from country to country, the photo-diary turns into a platform for researches, because woman is a very emotional subject. Woman at home - place without social code and limits. That’s why there is nothing artificial in a naked home.

  11. Efficiency… • 17 printed editions • 7 television mentions: TSR, TBK,TVR - 3 radio stations on the air • More than 1000 visitors in the first week! • Prolonged for a week! • We received an invitation from Portugal to organize“25 secondes” project! • All participants had still communicated in social network. Friend, it’s amazing, how this photo-session have changed the lady’s life, that took part in this project!

  12. P.S. Philosophers and thinkers from all over the world for centuries tried to unriddle women and failed … Well, I hope that if someday a man stumbles upon this diary, he won’t defile the image of feminity, will not trash the wide-open soul, but instead he will be able to see the stories of his mother, sister, wife or daughter.

  13. The opening of new pages Those, who care Photos…

  14. Newspapers…

  15. Newspapers…

  16. To be continued …

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