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UNILEVER ON SHELF AVAILABILITY COLLABORATION CYCLE

UNILEVER ON SHELF AVAILABILITY COLLABORATION CYCLE. MARCH 2013 TURKEY. Belkis Kulduk OSA Perfect Replenishment Manager Unilever Asia Amet Russia. WHAT IS AVAILABILITY?. 3 : 1. SALES GROWTH. OSA. :. OUT OF STOCK?. 40 % Retailer Loss. 35 % Supplier Loss.

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UNILEVER ON SHELF AVAILABILITY COLLABORATION CYCLE

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  1. UNILEVER ON SHELF AVAILABILITYCOLLABORATION CYCLE MARCH 2013 TURKEY Belkis Kulduk OSA Perfect Replenishment Manager Unilever Asia Amet Russia

  2. WHAT IS AVAILABILITY?

  3. 3 : 1 SALES GROWTH OSA :

  4. OUT OF STOCK? 40% Retailer Loss 35% Supplier Loss How do shoppers react when they cant find products on shelf? Pie chart showing a research of international survey .

  5. WHY • Availability?

  6. OPPORTUNITY IS HUGE

  7. ON TIME Delivery is KEY.. What if our products are not ON SHELF even though they are in store on time?

  8. ROOT CAUSES *Output from Global OSA Collaboration Projects

  9. UNILEVER OSA COLLABORATION CYCLE

  10. TRAIN • People & Capability as Initial Focus • Learn by Real Life Cases • Use different tools & techniques • Tailor - made trainings

  11. MEASURE • Measure Business Wide availability results • Unveil Hidden Opportunity • Prioritize where to focus and improvement areas

  12. EXECUTE • Every day Execute, Execute, Execute! • Focus on the priority stores • Use tailor made quick solutions

  13. RESULTS How can we improve further? *Unilever internal scorecard

  14. TRAIN

  15. COLLABORATE IMPROVE 3 ANALYZE 2 1 ALIGN

  16. JOINT TARGETS RIGHT TEAM SPONSORSHIP ? ALIGN FOCUS AREA JOINT DEFINITION TIME PLAN

  17. PRIORITIZE OWNERSHIP ANALYZE LOSS CHART DATA CAPTURE

  18. JOINT ACTIONS RESULTS TEST SOLUTIONS ROLL OUT IMPROVE

  19. PILOT PROJECTS – REPEATABLE SOLUTIONS Back of Store Organisation Daily Gap Scan Checks Right and On time Order Correct System Stock Collaborative Planning Forecasting Replenishment (CPFR) Monthly Customer Supplier OSA Meetings Regular Master Data Control On Shelf Availability Trainings Daily Awareness Messages / Incentives for Teams *Unilever Data taken from Differnt Pilot Projects

  20. RESULTS 7% 99.6% 1.5% 99.4% 2% Avg. Turnover Growth 97.3% Avg. On Shelf Availability *Unilever Data taken from Several Pilot Projects

  21. TRAIN MEASURE OSA Collaboration Cycle COLLABORATE EXECUTE

  22. Thank !

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