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Presentation on Unilever. Overview of the company The company’s history The company’s purpose Brands, Financial Report. The company. 150 million times a day, someone somewhere chooses a Unilever product
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Presentation on Unilever • Overview of the company • The company’s history • The company’s purpose • Brands, Financial Report
The company • 150 million times a day, someone somewhere chooses a Unilever product • Two key strengths: strong roots in local markets, world class business expertise applied internationally to serve consumers everywhere • Focusing on performance and productivity
History • Unilever was created in 1930: Lever Brothers+ Margarine Unie • In the thirties Unilever introduced improved technology to the business • Parent companies: Unilever NV, Unilever PLC • Corporate centres: London, Rotterdam
The purpose • To meet the everyday needs of people everywhere • To improve the quality of life with their products • To serve consumers in a unique and effective way
Foods • Knorr is Unilever’s biggest brand: 2.3 million sales in over 100 countries • Number one producer of frozen foods in Europe- Iglo • Leader in branded olive oil- Bertolli • Largest seller of packet tea- Lipton, Brooke Band
Home and Personal Care • Market leaders: Cif, Domestos, Omo, Skip • Global leader in products- Axe, Dove, Lux, Pond’s, Rexona, Sunsilk
Unilever today (2002) • Worldwide turnover: 49000 million Euro • Research and development: 1200 million Euro • Community programs: 69 million Euro
Finish the presentation • „No matter who you are, or where in the world you are, the chances are that our products are a familiar part of your daily life.”