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Social Data & Social Media

Social Data & Social Media. Context around engagement with Prof. Weigend + questions to student body Venkat Mynampati. Agenda. What is social data - examples What is social media – examples Components of social media Questions to class. What is social data.

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Social Data & Social Media

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  1. Social Data & Social Media Context around engagement with Prof. Weigend + questions to student body Venkat Mynampati

  2. Agenda • What is social data - examples • What is social media – examples • Components of social media • Questions to class

  3. What is social data • Any data created by users and published by them for the consumption of world • Aka UGC – User Generated Content • Examples • Reviews • Ratings • Blog posts • Blog comments • Photos (if they are posted on fb wall or instagram)

  4. Motivations for creating social data? • Users relish the possibility of sharing • Users relish the opportunity to demo their talent • Anonymity enables users to freely express their opinions • Part of a broader societal trend…a mass movement towards 3rd stage of Maslow’s hierarchy

  5. Maslow needs and social data - hypothesis Consumers expect web-sites to engage them and allow them to express their personality Social data

  6. What is social media • Social Networks • Facebook • Myspace(?) • Orkut • Google circles • Blogs • Twitter • Forums • Microsites

  7. Social media functionality

  8. Comparing Social Media functions of FB, LinkedIn and Youtube Dark color  Primary focus of site

  9. Users expect ‘social-ness’ in a website • To remain competitive, snapfish user interface need to evolve, as customer behaviors and technologies change • Most customers use facebook…they are comfortable with sharing anecdotes and not-so-private stuff • Most customers use Amazon and have come to expect ‘Ratings/Reviews’…even though very few may actually add them • What is social-ness and how to do we know we are there?

  10. Questions to class • Identify social data options in snapfish… • are there any • what are they • where are they • how easy is it find them • are they obvious to you (students) & end-users • How do you increase their visibility so that their take-rate increases • How do you engage cust0mers during photo book creation process…what elements of social data can be used during this process • What are social aspects of photo-books and photos • How Social Are Photo books? • How can you make a photo-book social. • What does it mean to be social

  11. Questions to class • How Expressive Are Photo books? i.e. how explicit is an event of a story documented in photo books. • Is photo book a collection of photos, or is it a detailed documentation of a specific event. • How to use social data / media to increase product exposure • Research topic: How product category breadth influences user participation in creating social data • How to use social data / media to survey customers, ask for their feedback on site experiences

  12. Questions to class • How to use social data / media to connect with customers…connect is to reach…make them interested • How to use social data / media to engage customers…engage means to keep them busy on site • How to use social data / media to tickle memories of customers, so that they would look back on their old photos / albums…conjecture is the more time they spend the chance they will buy increases

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