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“Strengthening capacity for safe biotechnology management in Sub-Saharan Africa (SABIMA)” Stewardship Course. Introduction Stewardship in biotechnology Introducing Stewardship in an organisation Incident Response Training & communication Verification & audits. 5. Training & Communication
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“Strengthening capacity for safe biotechnology management in Sub-Saharan Africa (SABIMA)”Stewardship Course • Introduction • Stewardship in biotechnology • Introducing Stewardship in an organisation • Incident Response • Training & communication • Verification & audits
5. Training & Communication • Roles & accountabilities • Communication plan • Key messages • Monitoring effectiveness
5 Training & Communication Stewardship & communication • Stewardship requires that training and communication occurs in an organised and planned way. • There are no preset indications on transparency or obligations to share information beyond what would be required for achieving the stewardship objectives. • Product Launch Stewardship, regulatory requirements, ... • Beyond these obligations, each organisation has the freedom to decide which information to share or to keep confidential. • Stewardship only requires an organisation to consider how this information shall be handled ideally in advance of the request.
5 Training & Communication Roles and accountabilities • Communication plan manager • Communication content responsible(s) • Communicator(s) • the individual or group of people selected to convey the messages. • As a prerequisite the communicator should have received sufficient information and training to fulfil this task. • An organisation must establishe a system to transfers inquiries, e.g. by third parties such as media, to the assigned spokesperson.
5 Training & Communication Communication plan • A communication plan in place is an essential component for good project management. • The communication plan ensures that all stakeholders are equally informed of how, when, and why communication will happen. • Communication is often a very effective way to solve problems, deal with risks, and ensure that tasks are completed on time.
5 Training & Communication • Successful communication plans will identify stakeholders, the information to be communicated, and how this information will be communicated. • It should not leave anything to chance.
5 Training & Communication • An essential part of preparing for communication is formulating of key messages. • Preparedness • Confidence • Uniformity • There are different forms that can be usefull: key messages, Q&A, standard presentation…
5 Training & Communication Target audience
5 Training & Communication Monitoring effectiveness • Like any other project activity, it will be important to establish if the goal has been reached. • Depending on the outcome, the communication plan or approach may need to be adapted. • Consider different tools and different “multipliers”.
5. Training & Communication • Roles & accountabilities • Communication plan • Key messages • Monitoring effectiveness