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n utella & go packs. The ultimate study buddy that goes wherever you do. 2012, lawsuit. “The ASA stated that only small amounts of sugar and fat are recommended as part of a balanced diet and as the spread contains 55% sugar and 31% fat the advert should not be shown again,” ( Mintel).
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nutella & go packs The ultimate study buddy that goes wherever you do.
2012, lawsuit. • “The ASA stated that only small amounts of sugar and fat are recommended as part of a balanced diet and as the spread contains 55% sugar and 31% fat the advert should not be shown again,” (Mintel). • Solution: redirect purpose and engage new audience. problems with image direction
Nutella USA launched a “breakfast tour” in 2012. • The “breakfast tour” involved Twitter, as well. The city with the most tweets using the hashtag “Nutella” plus their city by December 15th would win a visit from the Nutella truck and five thousand free jars of Nutella (Mintel). Redirection, phase 1.
Market to young adults and college students across the nation. • Campus tours • Primary tour • Final prize • Twitter, Instagram, Facebook and Pinterest Redirection, phase 2.
Campus newspapers • Advertise upcoming Primary Campus Tours promote Final Campus Prize. • Magazines such as Seventeen, Sports Illustrated, US Weekly, Parents Magazine and InTouch • Target existing customers (mothers purchasing for family) with new direction. Ads
For promotion and public cooperation for primary campus tours which will add into the final competition. Twitter, Instagram, Facebook and Pinterest
