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Consumer Automotive Data

Consumer Automotive Data. 2014. Consumer Auto Database Summary. Consumer Auto Database Metrics 131 million consumer records 100 million match to V12 Group’s file 22 million epostal records. Offers 11 auto specific data fields

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Consumer Automotive Data

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  1. Consumer Automotive Data 2014

  2. Consumer Auto Database Summary • Consumer Auto Database Metrics • 131 million consumer records • 100 million match to V12 Group’s file • 22 million epostal records • Offers 11 auto specific data fields • Primary source is via quick lube and service center aggregation • V12 Group offers 11 targeting attributes from our Consumer Auto Database: • Auto Class (Convertible, Hatchback, Coupe, etc.) • Auto Style (2 Door, 4 Door, SUV, Minivan, Pickup, etc.) • Auto Make • Auto Model • Auto Year • Fuel Type (Gas, Diesel, Electric, etc.) • Auto Manufacturer Group (US, Import, etc.) • Number of Liens • Number of Vehicles Registered • Purchase Date • Auto Purchase Type (New / Used)

  3. Consumer Auto Database Overview V12 Group Auto File With over 130 million records available our auto database is one of the largest, most accurate and robust files available. We provide data on the owners of Automobiles. Vans, Sport Utility Vehicles and Light trucks by make, model, year, purchase date, class and more. In addition we also can provide email, phone and hundreds of targeting attributes. Where does the data come from? Our automotive data is not sourced via state DMVs so you can trust that it is fully compliant with applicable laws. Rather our data sources include but are not limited to: • Auto service and repair providers • Quick lube/oil change shops • Auto after-market accessories companies • Warranty firms • And more

  4. Consumer Auto Database Overview Are there any marketing restrictions? No, the Shelby Act applies to information obtained from the state, such as DMV, etc. This list is not DMV data or state provided data. This data is compiled from many sources, and run through a series of verification processes to capture the most accurate information available. This data is in full compliance with the DPPA and Shelby Act. What are the suggested uses? This valuable dataset is ideal for: • Affinity Markets • Auto Dealers • Auto- Aftermarket • Auto-Clubs • Contact and Fraud Identification • Extended Warranty and Insurance • Financial Services • Mail Order • etc.

  5. Consumer Auto Database Overview Drivers Privacy Protection Act (DPPA)- 1994 • required states to provide notice and opt-out procedures before a state could make its drivers license and motor vehicle license lists available to direct marketers, among others • Permissible use: For bulk distribution for surveys, marketing or solicitations if the State has obtained the express consent of the person to whom such personal information pertains. The Shelby Act – 2000 • The "Shelby amendment", changed the DPPA to require that states obtain a driver's express consent before releasing any personal information, regardless of whether the request is made for a particular individual's information or in bulk for marketing purposes. Sources: http://www.the-dma.org/government/drivers.shtml http://www.law.cornell.edu/uscode/text/18/2721 http://epic.org/privacy/drivers/

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