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National Training Collaborative for Social Marketing

National Training Collaborative for Social Marketing. Session One Introduction. Session Objectives. State the workshop goals Name at least 3 workshop objectives . Skills Important to Managing Social Marketing Projects. Recognize distinctive features of social marketing

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National Training Collaborative for Social Marketing

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  1. National Training Collaborative for Social Marketing Session One Introduction

  2. Session Objectives • State the workshop goals • Name at least 3 workshop objectives

  3. Skills Important to Managing Social Marketing Projects • Recognize distinctive features of social marketing • Increase knowledge of behavior theory • Analyze project objectives • Analyze community needs • Develop a model for a social marketing plan

  4. Workshop Objectives • Define social marketing features • Analyze and create a logic model • State principles of “Thinking like a Marketer” • Identify behavior factors • Define audience segmentation • Critique marketing models • Develop a marketing strategy • Identify tools and resources

  5. Think about… • Projects you are working on • Basic strategies you used • Outcomes • Problems encountered • Reasons for successes and failures • Sources of frustration

  6. Common Problems • Lack of long term commitment • Problems sustaining front line motivation • Inability to secure and maintain needed partnerships • Strategies not working as intended • Messages that aren’t motivational • Failing to reach large numbers

  7. Desirable Characteristics • Cost effective • Recognizes secondary audience • Politically and culturally acceptable

  8. Questions to Consider: • What makes social marketing different? • How is it different from what you are doing? • What tools would you need? • What support would you need? • What obstacles might you face?

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