Search engine optimization and its scope in future

1. Search Engine Optimization Full Guide On Search Engine Optimization Presented By Meashvi Technologies LLC

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3. What is Search Engine Optimization? It is the process of marking our website at the top of the search engine result pages by free, organic, editorial or natural search results on search engines. It helps in increasing traffic. It also helps in generating back links. It helps to get direct traffic to our website. promotion of a website depends on Search engine optimization. generally Search engine optimization is of two types: 1.On page SEO 2.Off page SEO

4. Search Engine Optimization Overview • SEO Techniques • Black Hat SEO • White Hat SEO • Grey Hat SEO • We Provide White Hat SEO Technique • Two Types of SEO • On Page SEO • Off Page SEO

5. On Page SEO • Website Optimization • Keywords Optimization • Google Analytics • Site Map • Yoast SEO • Canonical Tags • Heading Tags • Title Tags • Meta Description • Focus Keywords

6. On page SEO It helps to get rank higher in search engine result pages and helps in generating quality traffic to your website. In this we have to focus on the internal sector of a website such as content and HTML source code of a page. Let us discuss some of the major on page SEO techniques: Page title and H1 tags: title is the main headline of the webpage. Both  h1 tags and title have a main purpose in search engine optimization. Title is the hyperlink where the searchers will click on. Title bar will display at the top of the web browser. H1 tags are the large size of the text and act as a title for the page. It will not appear in the search engine. Mainly titles are displayed on search engine result pages. It is a concise description of the page content.  Heading is described between H1 to H6. Where H1 is the largest size and H6 is the smallest size in on page search engine optimization. Use descriptive and SEO friendly Uniform resource locator:  It specifies the location of a resource on the internet. It is also known as protocol. A uniform resource locator is human readable text that was designed to replace the numbers. 

7. Subheadings and header tags the text following the subheading should not be longer than 250-350 words. Keyword placements: keywords are words or phrases that users search in search engines. Let us take an example of keywords like digital marketing is a keyword. It helps the searchers to visit your page and stay on your page. Good user experience: search engine optimization is the process of making our website at the top of the search engine result page by free organic or natural search results on search engines.  Internal links are the links that go from one page on a domain to the same page on the other domain. They allow users to navigate the website. They establish informational hierarchy  for the same domain.

8. External or outbound links  external links are those links whose pages are not going to be found in your website. It helps crawlers to understand your content. External links are those links which are on any domain rather than the source code of the page. It means you have to go to another website for linking.  Latent semantic indexing keyword: they are the words or phrases on a high degree of correlation to your target topic. Google algorithm uses them for content quality and relevancy.  Image optimization meaning: the correct file format is possible and it should be quality oriented. Decorative quality oriented stylish attractive eye catchy. Their source code should be verified. Their alt attribute should be verified. Correct image dimensions and its size. check the image properly.  Video optimization: the size of the video is much more speed rather than text of words. Choose the right video hosting platform. The video should be related to the targeted keyword. It means the video should not be irrelevant. The uniform resource locator should be properly checked. Make the user impressed by applying a thumbnail to the video.  Pay attention to the title and description of the video. Embed the video.  The focus of the viewers should be the video. 

9. Schema markup It is the code that you put in your website to help the users to give more informative results to the users.  Meta descriptions: the description should be unique and relevant to the keyword. It is an html attribute that describes the brief description of the webpage.  It will influence the click through rates.  Make sure your website is index able and craw able: an automated bot called spider means scanning sites and collecting details about meta titles and descriptions, images and other linked pages.           Indexing: is the process of when the data is crawled and processed in a database.  Canonical tag in search engine optimization: It specifies a source code of a given page. To secure from duplicate issues we use canonical tags.  Speed of loading: for ranking and increasing viewers and increasing traffic you should check the speed of indexing. 

10. Off page SEO It is basically focused on the external sector of website to raise the ranking of a website in search engine result pages. It is basically a link building process. it depends on sending standard links on other sites and generating quality back links. Take a look at the list of top best off page SEO techniquesnow in trend. 1.Brand Mentions: It is a digital marketing latest SEO technique. It basically focuses on reviews, complaints, feedback and posts which educate your audience. It covers a large segment of social media marketing and search engine optimization monitoring.  Importance of brand mentions off page SEO technique: 1.Brand awareness:  Generally consumers are familiar with the qualities and image of a particular goods, product or service. it is the process of recognizing and recalling a brand under different conditions. It basically depends on consumer behavior, advertising management, brand management. 2. Brand personality: it basically depends on the brand name.  It basically depends on product, services or mission. Let us discuss the examples of brand personality excitement, sincerity, ruggedness, competence, sophistication.

11. Off Page SEO • Social bookmarking • Image Submission • Search Engine Submission • PDF Submission • Article Submission • PPT Submission • Press Release Submission • Video Submission • Business Listing • Blog Submission • Info graphic Submission • Quora Answering • Blog Commenting • Directory Submission

12. Brand Reputation It is a brand which is viewed by others. a consumer can trust your company and purchase your products, goods and services. no distrust and no hesitation in buying products and services or goods. It increases your goodwill. It basically depends on traditional advertising and public relations. It also depends on social media marketing. 2. Blog Commenting: it basically depends on posting comments on a blog. It helps to generate back links. It depends on text spinning. it is one of the easiest ways to get back links. A blog commenting helps to show that a back link graph remains constant or goes up with time. It is basically based on three factors creating connection: increase in back link and increase in traffic. 3.Forum submission: in this we can discuss online about this technique. In this we can share knowledge to each other or anyone. It helps to generate back links. It is a powerful off page SEO technique. It helps to increase traffic. Mainly for building inbound links. Deep linking is possible through forum submission or posting. It generates a large amount of sales and targeted traffic with quality inbound and deep links.

13. Guest Posting one of his names is guest blogging submission in search engine optimization. A post is contributed to another person's blog in order to build relationships, exposure, authority and links. Primary factor of Google is back links. It helps to get a back link from another website. It helps to increase additional exposure from the audience. It helps to establish authority among the audience. 5. Influence outreach: It mainly depends on promoting products and creating brand awareness. It helps to boost your SEO efforts. It helps to build a diverse and strong link profile. It provides strong and unique content. It increases content reach and engagement. 6.Social bookmarking submission: It is a variation of forum spamming. It helps to create social media brands and generate quality back links for your sites. It helps to generate ranking on search engine result pages. It helps to generate a strong web page. 7.Content marketing: it is based on relevant, valuable and unique content. To drive a profitable customer and client action to your website.

14. Questions And Answers  it helps to discuss new information on a variety of subjects. It is based on your link profile. It helps to generate traffic. It helps to establish credibility and trust to your website. It helps to improve search engine optimization. 9. RSS Submission: It is generally the submission of RSS feed to RSS submission directory sites to boost your search engine ranking. It has two names: rich site summary or really simple syndication. It contains updates of your website. Updated content, videos, images or links. 10. Video submission: It is the process of submitting videos on video submission sites. It helps to generate quality back links in search engine optimization. It helps to generate brand awareness and helps to create a brand. 11. Image submission: it generally involves images related to your website To share it in different high DA image submission sites. It depends on choosing the right images, correct file format, alt text, description.

15. Article submission it is an off page optimization technique. It is basically seo optimized super articles. It is a long term search engine optimization activity but will definitely generate a quality backlink. It will boost pagerank of your website or blog. But your article cannot contain any plagiarism. It should be informative and unique. Don’t do keyword stuffing in it. The article length is maximum 500-700 words.  It should be attractive and eye catchy. Bullet paragraphs and numbering are its stylish, attractive and decorative factor. 13. Infographic submission: it is a trending submission technique which is based on information plus graphic image with its explanation in paragraph with prescribed meaning. Date information or raw information. We can make infographics on canva, piktochart. It helps to generate high quality backlinks with quality traffic. Combination of graphics plus interesting information. It helps to increase the popularity of your website. Videos and graphics have much higher speed rather than words or text. Document sharing: It is the best off page seo technique in the world. It includes pdf submission, ppt submission, video submission, event submission, guest blogging, podcast submission. It helps to generate traffic and generate high quality backlinks. Faster speed of content indexing, add images can boost click through rates, more viewers, more upvotes, and easily add backlinks to your article.

16. Press release submission It is generally an off page SEO technique. It basically depends on news events, products or services to improve the SEO of your website. 16. Web 2.0 submission: It is an popular off page SEO activity or technique. It is also known as blog submissions. In this we can post any content related to your niche and without payment. Do follow back links can be generated by this method of submission in search engine submission. It will definitely boost the quality traffic and ranking on search engine result pages. Benefits Of SEO: 1. SEO Leads to Better User Experience. ... 2. SEO Is a Primary Source of Leads. ... 3. SEO Brings Higher Close Rates. ... 4. SEO Results to Higher Conversion Rate. ... 5. SEO Promotes Better Cost Management. ... 6. SEO Encourages Local Users to Visit the Physical Store After the Search. ... 7. SEO Builds Brand Credibility. ... 8. SEO Helps Establish Brand Awareness.

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